Magazines for Millions: The Story of Specialized Publications (New Horizons in Journalism)

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9780809303793: Magazines for Millions: The Story of Specialized Publications (New Horizons in Journalism)
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Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation pub­lications such as Life, Reader’s Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material.

 

This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimu­lating text for journalism students.

 

The author has taken great pains to make his book read­able. He himself has personal knowledge of and experience in editing magazines, and is able to give the reader something of the flavor of this intricate and important world. Of especial interest is the author’s up-to-date information gathered through talks with top executives in the McGraw-Hill, Chilton, Mere­dith, and other giant corporations in the field.

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About the Author:

James L. C. Ford is Professor of Journalism at Southern Illinois University. His experience in specialized publications includes editorial posts at Popular Science Monthly and Fairchild Publications.

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Ford, Professor James L. C.
Published by Southern Illinois University Press (1969)
ISBN 10: 0809303795 ISBN 13: 9780809303793
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Book Description Southern Illinois University Press, 1969. Condition: Good. 1st. Former Library book. Shows some signs of wear, and may have some markings on the inside. Seller Inventory # GRP2376696

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Ford, James L. C.
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Professor James L. C. Ford; Foreword-Howard Rusk Long
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James L. C Ford
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Ford, James L. C.
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Book Description Carbondale : Southern Illinois University Press, 1969. First Edition. Fine cloth copy in a good if somewhat edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 320 pages; Description: xvii, 320 p. : illus. ; 25 cm. Subjects: Magazines - American publishing - Journalism. Summary: Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation publications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students. 1 Kg. 320 pp. Seller Inventory # 185879

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Ford, James L. C.
Published by Carbondale : Southern Illinois University Press (1969)
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Book Description Carbondale : Southern Illinois University Press, 1969. First Edition. Fine cloth copy in a good if somewhat edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved overall; tight, bright, clean and strong.; 8vo 8" - 9" tall; 320 pages; Description: xvii, 320 p. : illus. ; 25 cm. Subjects: Magazines - American publishing - Journalism. Summary: Specialized publications can be said to be all those magazines and newspapers other than the so-called mass circulation publications such as Life, Reader's Digest, and Look. In this country today they constitute a multimillion dollar business which shapes opinions, gives information, which to a considerable extent affects the economy, and which supplies readers with a variety of reading material. This comprehensive study of specialized publications is written for the general reader as well as the staff member of such a publication. It makes absorbing and compelling reading for the inquiring layman who seeks to know more about modern communications; it broadens the horizons of the professional active in the field; and it provides an informative and stimulating text for journalism students. 1 Kg. 320 pp. Seller Inventory # 185879

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Professor James L. C. Ford
Published by Southern Illinois University Press (2009)
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Book Description Southern Illinois University Press, 2009. Hardcover. Condition: Good. 1st. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. May not contain Access Codes or Supplements. May be ex-library. Shipping & Handling by region. Buy with confidence, excellent customer service!. Seller Inventory # 0809303795

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