Dream Tracks: The Railroad and the American Indian, 1890-1930

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9780810908352: Dream Tracks: The Railroad and the American Indian, 1890-1930

Fascinating look at the complicated relationship between the commercial interests of the Santa Fe Railroad (and the associated tourist industry) and the Native Americans of the southwest (Hopi and Navajo). Addresses image making through advertising, paintings, calendar art, film and photography as well as covering the way Native Americans presented themselves through decisions to sell Kachina dolls, pottery, permit filming of the Hopi Snake dance (stills of which are reproduced), entrance to their pueblos and other forms of taking advantage of the tourist trade. Profusely illustrated throughout with black and white and color photos. With bibliography and index. 208 pages.

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From Library Journal:

Using the previously unpublished William E. Kopplin collection of lantern slides, and photos from other sources, McLuhan presents 150 images of the Hopi, Navajo, Rio Grande, and western Pueblo Indians. The Santa Fe Railway used these images in its advertising to entice tourists to travel west on the train. The photographers and artists portrayed the Indians as the railroad dictated, creating the stylized myth of the noble savage rather than recording the true culture. This book makes a powerful statement about advertising and photographic veracity. Highly recommended for public and academic libraries. Susan Hamburger, Florida State Univ. Lib., Tallahassee
Copyright 1986 Reed Business Information, Inc.

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