Fascinating look at the complicated relationship between the commercial interests of the Santa Fe Railroad (and the associated tourist industry) and the Native Americans of the southwest (Hopi and Navajo). Addresses image making through advertising, paintings, calendar art, film and photography as well as covering the way Native Americans presented themselves through decisions to sell Kachina dolls, pottery, permit filming of the Hopi Snake dance (stills of which are reproduced), entrance to their pueblos and other forms of taking advantage of the tourist trade. Profusely illustrated throughout with black and white and color photos. With bibliography and index. 208 pages.
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Using the previously unpublished William E. Kopplin collection of lantern slides, and photos from other sources, McLuhan presents 150 images of the Hopi, Navajo, Rio Grande, and western Pueblo Indians. The Santa Fe Railway used these images in its advertising to entice tourists to travel west on the train. The photographers and artists portrayed the Indians as the railroad dictated, creating the stylized myth of the noble savage rather than recording the true culture. This book makes a powerful statement about advertising and photographic veracity. Highly recommended for public and academic libraries. Susan Hamburger, Florida State Univ. Lib., Tallahassee
Copyright 1986 Reed Business Information, Inc.
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Book Description U.S.A.: Harry N. Abrams, Inc., 1985. Hardcover. Book Condition: New. Dust Jacket Included. 1st Edition..... Beautifull large hardcover in brand new unclipped dustjacket,10 by 12 inches,terrific gift quality book,100% refund,#K35 Language: eng Language: eng Language: eng Language: eng Language: eng. Bookseller Inventory # #K35
Book Description Harry N. Abrams, Inc., 1985. Hardcover. Book Condition: New. Dust Jacket Condition: Includes dust jacket. DJ good. We have 1.5 million books to choose from -- Ship within 48 hours -- Satisfaction Guaranteed!. Bookseller Inventory # mon0000626602
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Book Description New York: Harry N. Abrams, 1985. 1st Am. ed. Hardcover. 208 pages., 1985. Book Condition: New. Dust Jacket Condition: Fine. Illustrated throughout in color and b/w with photographs from the William E. Kopplin Collection. Fine/Fine. New old stock from our archives. Dj in protective mylar sleeve. Bookseller Inventory # B7477
Book Description Harry N. Abrams, Inc., New York, 1985. Hardcover. Book Condition: New. Dust Jacket Condition: New. New book in as new condition. Not a remainder. DJ protected by new Brodart archival sleeve. ; Photographs; 4to 11" - 13" tall; 208 pages; 0810908352. Bookseller Inventory # 13444
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