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Shows examples of photographs used in advertising for automobiles, cosmetics, clothing, and jewelry, and looks at trends in advertising
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Published in conjunction with a world-touring photographic exhibition, this handsome volume chronicles the evolution of advertising photography from straightforward 19th century product images, to present-day work by Bert Stern, Henry Wolf, Irving Penn and others who create an entire advertisement in a single sophisticated photograph. Print advertising can reflect social climate but is more often a trendsetter, we see here: Edward Steichen's elegantly profiled cigarette lighters, for example, or modernist patterns (Auguste Sander, Moholy-Nagy et al.) of the '20s and '30s, the more recently familiar Marlboro and Hathaway men along with Onofrio Paccione's thigh-bound necklace and Penn's lipstick "palette." Sobieszek, curator of the exhibit, has had a difficult task, since much of the original material, not considered "art," was lost or destroyed. Photography Book Club alternate.
Copyright 1988 Reed Business Information, Inc.
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Book Description Harry N Abrams Inc, 1988. Hardcover. Condition: New. book. Seller Inventory # M0810914697
Book Description Harry N Abrams, 1988. Hardcover. Condition: New. Seller Inventory # DADAX0810914697
Book Description Harry N Abrams Inc, 1988. Hardcover. Condition: New. Never used!. Seller Inventory # P110810914697