The three films of the Star Wars saga rank among the most popular of the modern era, with ticket and merchandise sales in excess of three billion dollars. The first illustrated Star Wars book to feature the multitude of merchandising spin-offs generated by the film offers a complete overview of a modern marketing extravaganza. Full-color photographs throughout.
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Nowadays nearly everything linked with the original Star Wars trilogy is valuable, from bottle caps to shoelaces to posters. This beautiful volume, published by Chronicle Books, follows the design and development of these items--and the development of George Lucas from filmmaker into "merchandiser par excellence." Even casual fans will be delighted by dozens of photos of toys they wanted, toys they had, and toys they wish had been made. Models of some of these never-produced toys provide tantalizing glimpses of what might have been, for better or worse. Thankfully Leia wasn't turned into a Barbie clone, but what child wouldn't have loved a Boba Fett's Bounty Set? Many familiar characters and vehicles are accompanied by concept sketches marked by Lucas's rubber stamps, from "O.K." (translation: try again) to "WONDERFUL." The marketing blitz may be off-putting, but it is fascinating to look back over the wide range of licensed products: linens, shoes, watches, and, of course, food. You might remember C-3POs and the ice-cream bars, but did you know that English fans were offered Star Wars Yogurts with flavors such as Luke Skywalker raspberry, Darth Vader black cherry, and tasty Jabba the Hutt peach melba? A photograph of a tiny, vinyl-caped Jawa action figure, now selling for several hundred dollars, reminds us of the true lesson of Star Wars: You should have held on to those toys! --C.B. DelaneyAbout the Author:
Stephen J. Sansweet has one of the world's largest and most complete private collections of Star Wars collectibles. The former Los Angeles Bureau Chief of the Wall Street Journal, Sansweet is the author of two other books, including a photo guidebook to s
Steve Essig is a well-known California commerical photographer whose work has appeared in hundreds of trade and other magazines around the world.
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Book Description Chronicle Books, 1992. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110811800962
Book Description Chronicle Books. PAPERBACK. Book Condition: New. 0811800962 New Condition. Bookseller Inventory # NEW7.0399693
Book Description Chronicle Books, 1992. Paperback. Book Condition: New. book. Bookseller Inventory # M0811800962
Book Description Chronicle Books 1992-10-01, 1992. Paperback. Book Condition: New. First Edition. 0811800962 We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Bookseller Inventory # TM-0811800962
Book Description Chronicle Books, 1992. Paperback. Book Condition: New. Bookseller Inventory # DADAX0811800962