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From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.
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Monte Beauchamp is the founder and publisher of the visual creativity annual BLAB! and editor of New & Used BLAB! (0-8118-4026-3). His work has appeared in numerous publications, and he is the recipient of five New York Festival Awards for excellence in print communications. He lives and works in Chicago.
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Book Description Chronicle Books, 2006. Trade Paperback. Condition: New. First Edition, First Printing. This is a new first edition, first printing paperback copy, yellow spine. When I was a kid, everyone collected matchbooks, now I see why. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 079668
Book Description Chronicle Books, 2006. Paperback. Condition: New. Seller Inventory # DADAX0811851435
Book Description Chronicle Books, 2006. Paperback. Condition: New. Never used!. Seller Inventory # P110811851435
Book Description Chronicle Books. PAPERBACK. Condition: New. 0811851435 New Condition. Seller Inventory # NEW99.0463485
Book Description Chronicle Books, 2006. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0811851435