From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.
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Monte Beauchamp is the founder and publisher of the visual creativity annual BLAB! and editor of New & Used BLAB! (0-8118-4026-3). His work has appeared in numerous publications, and he is the recipient of five New York Festival Awards for excellence in print communications. He lives and works in Chicago.
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Book Description Chronicle Books, 2006. Trade Paperback. Book Condition: New. First Edition, First Printing. This is a new first edition, first printing paperback copy, yellow spine. When I was a kid, everyone collected matchbooks, now I see why. Size: 8vo - over 7¾" - 9¾" tall. Bookseller Inventory # 079668
Book Description Chronicle Books. PAPERBACK. Book Condition: New. 0811851435 BD42, media mail delivery is free, Your orders are meticulously inspected, packed securely, and shipped fast, quick responsive customer service insures customer satisfaction, and our feedback score speaks louder than words, international and expedited shipping for most items. Bookseller Inventory # SKU1052785
Book Description Chronicle Books, 2006. Paperback. Book Condition: New. Bookseller Inventory # mon0000166931
Book Description Chronicle Books, 2006. Paperback. Book Condition: New. Bookseller Inventory # DADAX0811851435
Book Description Chronicle Books, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # M0811851435
Book Description Chronicle Books, 2006. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110811851435