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Synopsis
Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate,” Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see. Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.
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About the Author
Paul Messaris is associate professor of communication at The Annenberg School for Communication at the University of Pennsylvania. He has conducted research on viewers' awareness of visual manipulation in movies and advertising, and on parent-child discussions about television. He has also taught 16mm film production.
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- PublisherWestview Press
- Publication date1994
- ISBN 10 0813319374
- ISBN 13 9780813319377
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages224
- Rating
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Visual Literacy: Image, Mind, and Reality
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Westview Press (edition 1), 1994
ISBN 10: 0813319374
ISBN 13: 9780813319377
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Paperback
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Visual Literacy: Image, Mind, and Reality
Published by
Westview Press (edition 1), 1994
ISBN 10: 0813319374
ISBN 13: 9780813319377
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
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Visual Literacy : Image, Mind, and Reality
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Visual Literacy : Image, Mind, and Reality
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Visual literacy: Image, Mind, and Reality
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Visual literacy: Image, Mind, and Reality
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Visual Literacy: Image, Mind, and Reality
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Visual "literacy": Image, Mind, And Reality
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Visual "Literacy": Image, Mind, and Reality
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Visual "Literacy": Image, Mind, and Reality
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780813319377. Seller Inventory # 7088887
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