Hard Bodies: Hollywood Masculinity in the Reagan Era

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9780813520032: Hard Bodies: Hollywood Masculinity in the Reagan Era

Hard Bodies is about Ronald Reagan, Robert Bly, "America," Rambo, Dirty Harry, national identity, and individual manhood. By linking blockbuster Hollywood films of the 1980s to Ronald Reagan and his image, Susan Jeffords explores the links between masculinity and U.S. identity and how their images changed during that decade. Her book powerfully defines a distinctly ideological period in the renegotiation of masculinity in the post-Vietnam era. As Jeffords perceptively notes, Reagan was most effective at constructing and promoting his own image. His election in 1980 and his landslide re-election in 1984 offered politicians and the film industry some insight into "what audiences want to see." Audiences--and constituencies--were looking for characters who stood up for individualism, liberty, anti-governmentalism, militarism, and who embodied a kind of mythic heroism. The administration in Washington and Hollywood filmmakers sensed and tried to fill that need. Jeffords describes how movies meshed inextricably with Reagan's life as he cast himself as a hero and influenced the country to believe the same script. Invoking Clint Eastwood in his speeches and treating scenes from movies as if they were real, Reagan played on his image in order to link popular and national narratives. Hollywood returned the compliment.

Through her illuminating and detailed analyses of both the Reagan presidency and many blockbuster movies, Jeffords provides a scenario within which the successes of the New Right and the Reagan presidency can begin to be understood: she both encourages an understanding of how this complicity functioned and provides a framework within which to respond to the New Right's methods and arguments. Rambo, Lethal Weapon, Die Hard, Robocop, Back to the Future, Star Wars, the Indiana Jones series, Mississippi Burning, Rain Man, Batman, and Unforgiven are among the films she discusses. In her closing chapter, she suggests the direction that masculinity is taking in the 1990s.

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From the Back Cover:

Hard Bodies looks at some of the most popular films of the Reagan era and examines how the characters, themes, and stories presented in them often helped to reinforce and disseminate the policies, programs, and beliefs of the 'Reagan Revolution.'

About the Author:

Susan Jeffords is a professor of English at the University of Washington and director of Women's Studies. She is the author of The Remasculinization of America: Gender and the Vietnam War, and the editor of Seeing Through the Media: The Persian Gulf War (forthcoming, Rutgers University Press).

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Book Description Rutgers University Press, United States, 1994. Paperback. Book Condition: New. New.. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Hard Bodies is about Ronald Reagan, Robert Bly, America , Rambo, Dirty Harry, national identity, and individual manhood. By linking blockbuster Hollywood films of the 1980s to Ronald Reagan and his image, Susan Jeffords explores the links between masculinity and US identity and how their images changed during that decade. Her book powerfully defines a distinctly ideological period in the renegotiation of masculinity in the post-Vietnam era. As Jeffords perceptively notes, Reagan was most effective at constructing and promoting his own image. His election in 1980 and his landslide re-election in 1984 offered politicians and the film industry some insight into what audiences want to see. Audiences--and constituencies--were looking for characters who stood up for individualism, liberty, anti-governmentalism, militarism, and who embodied a kind of mythic heroism. The administration in Washington and Hollywood filmmakers sensed and tried to fill that need. Jeffords describes how movies meshed inextricably with Reagan s life as he cast himself as a hero and influenced the country to believe the same script. Invoking Clint Eastwood in his speeches and treating scenes from movies as if they were real, Reagan played on his image in order to link popular and national narratives. Hollywood returned the compliment.Through her illuminating and detailed analyses of both the Reagan presidency and many blockbuster movies, Jeffords provides a scenario within which the successes of the New Right and the Reagan presidency can begin to be understood: she both encourages an understanding of how this complicity functioned and provides a framework within which to respond to the New Right s methods and arguments. Rambo, Lethal Weapon, Die Hard, Robocop, Back to the Future, Star Wars, the Indiana Jones series, Mississippi Burning, Rain Man, Batman, and Unforgiven are among the films she discusses. In her closing chapter, she suggests the direction that masculinity is taking in the 1990s. Bookseller Inventory # TNP9780813520032

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Susan Jeffords
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Book Description Rutgers University Press, United States, 1994. Paperback. Book Condition: New. New.. Language: English . Brand New Book. Hard Bodies is about Ronald Reagan, Robert Bly, America , Rambo, Dirty Harry, national identity, and individual manhood. By linking blockbuster Hollywood films of the 1980s to Ronald Reagan and his image, Susan Jeffords explores the links between masculinity and US identity and how their images changed during that decade. Her book powerfully defines a distinctly ideological period in the renegotiation of masculinity in the post-Vietnam era. As Jeffords perceptively notes, Reagan was most effective at constructing and promoting his own image. His election in 1980 and his landslide re-election in 1984 offered politicians and the film industry some insight into what audiences want to see. Audiences--and constituencies--were looking for characters who stood up for individualism, liberty, anti-governmentalism, militarism, and who embodied a kind of mythic heroism. The administration in Washington and Hollywood filmmakers sensed and tried to fill that need. Jeffords describes how movies meshed inextricably with Reagan s life as he cast himself as a hero and influenced the country to believe the same script. Invoking Clint Eastwood in his speeches and treating scenes from movies as if they were real, Reagan played on his image in order to link popular and national narratives. Hollywood returned the compliment.Through her illuminating and detailed analyses of both the Reagan presidency and many blockbuster movies, Jeffords provides a scenario within which the successes of the New Right and the Reagan presidency can begin to be understood: she both encourages an understanding of how this complicity functioned and provides a framework within which to respond to the New Right s methods and arguments. Rambo, Lethal Weapon, Die Hard, Robocop, Back to the Future, Star Wars, the Indiana Jones series, Mississippi Burning, Rain Man, Batman, and Unforgiven are among the films she discusses. In her closing chapter, she suggests the direction that masculinity is taking in the 1990s. Bookseller Inventory # AAC9780813520032

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Susan Jeffords
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Book Description Rutgers University Press, United States, 1994. Paperback. Book Condition: New. New.. Language: English . Brand New Book. Hard Bodies is about Ronald Reagan, Robert Bly, America , Rambo, Dirty Harry, national identity, and individual manhood. By linking blockbuster Hollywood films of the 1980s to Ronald Reagan and his image, Susan Jeffords explores the links between masculinity and US identity and how their images changed during that decade. Her book powerfully defines a distinctly ideological period in the renegotiation of masculinity in the post-Vietnam era. As Jeffords perceptively notes, Reagan was most effective at constructing and promoting his own image. His election in 1980 and his landslide re-election in 1984 offered politicians and the film industry some insight into what audiences want to see. Audiences--and constituencies--were looking for characters who stood up for individualism, liberty, anti-governmentalism, militarism, and who embodied a kind of mythic heroism. The administration in Washington and Hollywood filmmakers sensed and tried to fill that need. Jeffords describes how movies meshed inextricably with Reagan s life as he cast himself as a hero and influenced the country to believe the same script. Invoking Clint Eastwood in his speeches and treating scenes from movies as if they were real, Reagan played on his image in order to link popular and national narratives. Hollywood returned the compliment.Through her illuminating and detailed analyses of both the Reagan presidency and many blockbuster movies, Jeffords provides a scenario within which the successes of the New Right and the Reagan presidency can begin to be understood: she both encourages an understanding of how this complicity functioned and provides a framework within which to respond to the New Right s methods and arguments. Rambo, Lethal Weapon, Die Hard, Robocop, Back to the Future, Star Wars, the Indiana Jones series, Mississippi Burning, Rain Man, Batman, and Unforgiven are among the films she discusses. In her closing chapter, she suggests the direction that masculinity is taking in the 1990s. Bookseller Inventory # AAC9780813520032

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Book Description Rutgers University Press 12/1/1993, 1993. Paperback or Softback. Book Condition: New. Hard Bodies: Hollywood Masculinity in the Reagan Era. Book. Bookseller Inventory # BBS-9780813520032

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Book Description Rutgers University Press. Paperback. Book Condition: New. 224 pages. Dimensions: 9.0in. x 6.1in. x 0.7in.An important and original book with dazzling insights . . . it challenges some widely held views of both the political and cinematic components of contemporary America, and it should certainly evoke a goodly share of indignation as well as admiration. --H. Bruce Franklin, author of MIA or Mythmaking in America Hard Bodies is a real page-turner in which Susan Jeffords reveals how in the 1980s Ronald Reagan, Rambo, and Robocop came together at our own fitness clubs in a way that transformed crucial numbers of movie-going, Nautilus-devoted American white men into anti-Communist presidential voters. This serious book is sure to change how we make sense of Hollywoods gendered maintenance of the Cold War. --Cynthia Enloe, author of The Morning After: Sexual Politics at the End of the Cold War Hard Bodies looks at some of the most popular films of the Reagan era and examines how the characters, themes, and stories presented in them often helped to reinforce and disseminate the policies, programs, and beliefs of the Reagan Revolution. In particular, because Ronald Reagan was himself most often portrayed in terms that emphasized his strength, toughness, and assertiveness, one of the key images of the Reagan era was that of masculinity itself. But the Reagan era also promoted a concept of the nation as gendered, strong, tough, and assertive, like the President who seemed to epitomize the United States in its confrontation with the evil Soviet empire, the Sandinista government, or the drug-trading cartels. Action-adventure films of the 1980s accentuated these qualities, not only as foreign policy methods but also as domestic agendas, putting forward the American hard body as the solution to the nations foreign and domestic failings. Through her illuminating and detailed analyses of both the Reagan presidency and many blockbuster movies, Susan Jeffords provides a scenario within which the successes of the New Right and the Reagan presidency can begin to be understood. Rambo, Lethal Weapon, Die Hard, Robocop, Back to the Future, Star Wars, the Indiana Jones series, Mississippi Burning, Rain Man, Batman, and Unforgiven are among the films she discusses. Susan Jeffords is a professor of English and director of Womens Studies at the University of Washington. She is the author of The Remasculization of America: Gender and the Vietnam War, and co-editor of Seeing Through the Media: The Persian Gulf War (Rutgers University Press). This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780813520032

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