Marketing Public Relations: The Hows That Make It Work

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9780813822082: Marketing Public Relations: The Hows That Make It Work

This text provides a step-by-step methodology for planning and implementing a marketing public-relations programme. It is designed for those who are new to business and those who have been practicing public relations for years. Checklists are included.

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From the Publisher:

This thorough, practical, straightforward book about the basics and fundamentals of public relations is a must for any professional. Marketing Public Relations is a resource and reference for the experienced professional, a valuable reference for the young professional, and a guidebook for the student/future practitioner.

About the Author:

Rene A. Henry, Fellow, Public Relations Society of America, is director of the Office of Communications and Government Relations for the mid-Atlantic region of the U.S. Environmental Protection Agency in Philadelphia. His experience over more than two decades in public relations has included working as executive director of university relations at Texas A&M University, running his own consulting practice, cofounding the second-largest international public relations firm in the western United States, consulting on the 1984 Olympic Games, and serving in the election campaign and subsequent administration of President George Bush.

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Henry, Rene A.
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