An authoritative guide on how to express opinion effectively in print, in order to write editorials, criticism, analysis, interpretation, advertising, public relations communications, and other types of subjective material.
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Conrad C. Fink, is Professor, William S. Morris Chair of Newspaper Strategy and Management at the University of Georgia Henry W. Grady College of Journalism and Mass Communication., and director of the James M. Cox Jr. Institute for Newspaper Management Studies. Widely experienced in both the newspaper industry and academe, Professor Fink is the author of eight journalism textbooks.
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