Franchising & Licensing: Two Ways to Build Your Business

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9780814404508: Franchising & Licensing: Two Ways to Build Your Business

Highly acclaimed as the ideal practical business planning guide for early-stage growing companies, Franchising & Licensing has spearheaded the success of thousands of new companies. Now, this well-known resource is updated and expanded to include the latest trends in franchising, licensing, and related growth strategies.

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Product Description:

Are intellectual property-leveraging and expansion strategies such as franchising and licensing good ways to grow your business? More and more companies--across an ever-expanding spectrum of products and services--are discovering that yes, they are.

From the Back Cover:

"The second edition of Franchising and Licensing is much welcomed, because my first edition is well-worn and dog-eared from use. This book provides comprehensive information and insights into the most dynamic marketing and distribution system available to entrepreneurs worldwide--franchising."--John R. Reynolds, President, International Franchise Association Educational Foundation

"This is an excellent resources on franchising and licensing, and a source that I will use to answer questions from our franchising members, as well as to food service companies considering the launch of a franchising program." --Peter Kilgore, Senior Vice President & General Counsel, National Restaurant Association

"The original edition of this book was the first of its kind--a book for people who are thinking about franchising their concept. The new second edition is an absolute must, for it spells out the process in infinite detail. What a gift for anyone thinking about franchising." --George A. Naddaff, CEO and President, Business Expansion Capital Corporation, founder of Boston Chicken

"I believe Franchising and Licensing, Second Edition, should be required reading for all attorneys, businesspeople, and everyone else interested in the franchise industry. Anyone with a good business concept should read this book prior to deciding whether or not to use franchising as the vehicle for bringing the concept to the market." --Anthony M. Nolte, Franchise Attorney, Equiva, a Shell Oil/Texaco Joint Venture Company

"Once again, Andrew Sherman has put together a real meat-and-potatoes book on franchising. This book guides a company through the franchising process, avoiding all the potential landmines it would otherwise encounter." --Thomas Portesy, Group Vice President, Mart Franchise Venture, LLC

"Sherman provides a clear insight into the characteristics common to franchising--and does it in a painless manner. It will be a valuable part of our franchising library." --Dina Dwyer-Owens, President and CEO, The Dwyer Group

"Andrew Sherman is a recognized advisor to companies of all sizes in the franchising community--and by reading this book (and following his wisdom), an entrepreneur or franchisor is provided with good reason for success. Through his knowledge, experience, and insight, we learn that franchisors and franchisees can do jointly what they cannot do singly. By bringing together ideas, imagination, and vision, this concentration of combined powers can produce stunning economic results." --Jerry Wilkerson, President, Franchise Recruiters, Former President and Executive Director, International Franchise Association

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