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This text provides advice on how to succeed in the dot-com world. The advice comes from nine entrepreneurs who have already succeeded. There is advice on how to start or grow an Internet company, secure capital, attend to customer service, and generate ideas.
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Jonathan R. Aspatore (Arlington, VA) is the founder of EPS Business Partners, which helps existing companies spin out new business ventures. He is the author of The New Electronic Traders and Fire Your Broker and Trade Online, as well as a monthly column for Guerrilla Marketing.From Publishers Weekly:
Succeeding in today's 24/7 Internet world requires a variety of business skillsAand luck. If there's one common thread among the myriad entrepreneurs who have started Internet companies, say Aspatore and Abell, it's their relative youth and lack of traditional business experience. Today, it's not years on a job that will land an Internet pioneer financing and a board of directors but persistence, connections and, most of all, a sound business concept. To illustrate these principles, the authors have focused on nine Internet companies that have been launched over the past few years. SomeAlike Varsitybooks.com and BuyandHold.comAhave already received media attention, while the others, including Startups.com and LivePrint.com, are less well known. Aspatore, a business consultant and author of The New Electronic Traders, to which Abell was a main contributor, goes behind the glamorous veneer of the dot-com world and talks with the founders of each venture he profiles, who candidly describe their work routine and how they were able to get their companies off the ground. Accompanying the practical lessons learned by those on the firing line is specific advice for other would-be Internet entrepreneurs. Much of the counsel is familiarAmanage your time, seek customer feedback, hire the right people. Occasionally, though, there are more meaty comments such as "Take intellectual property protections seriously and get legal advice on this matterAfor yourself and any third-party suppliers." While the book is topical, the interviewees appear na?ve and awestruck, and only readers lacking extensive experience in Internet business will find this book useful. (Nov.)
Copyright 2000 Reed Business Information, Inc.
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Book Description AMACOM, 2000. Condition: New. book. Seller Inventory # M0814405673
Book Description American Management Association. Condition: New. pp. 290. Seller Inventory # 5530145
Book Description AMACOM, 2000. Hardcover. Condition: New. Seller Inventory # DADAX0814405673