Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets

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9780814406014: Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents & Trade Secrets
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Intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks, copyrights, patents, trade secrets. In addition to defining these areas, Protecting Your Company s Intellectual Property offers practical tools for protecting intellectual property, including: Trademark and copyright application forms, sample employment agreements, an Internet usage policy, tips on preventing unauthorized dissemination of information via the Web, a guide for conducting an IP audit, and much more.

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About the Author:

Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.

From Library Journal:

The boom in technology-based industries has created enormous growth in the field of intellectual property. The purpose of this book is to help companies understand what their intellectual property is and how to protect it. Attorney Bouchoux discusses trademarks, patents, copyrights, and trade secrets. She explains how rights arise under each, what can be protected, and what procedures need to be undertaken to ensure protection. Emerging issues, such as how to obtain and protect domain names, protecting web site content from infringement, electronic publishing, downloading music from the Internet, and protection of multimedia works, are all covered in light of business trends and the current state of the law. A chapter on internal audits will help readers conduct an inventory of their intellectual property assets. Bouchoux presents the information succinctly and with a clear understanding of the practical problems encountered by those managing intellectual property. Highly recommended. Joan Pedzich, Harris Beach, LLP, Rochester, NY
Copyright 2001 Reed Business Information, Inc.

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