The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena

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9780814406236: The E-Commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena
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A look at 12 Web technologies that companies need to make their site stand out from the competition. This book explains that useful and tangible benefits, such as instant e-mail to confirm an order, will help turn the cybervisitor into a loyal and regular customer.

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About the Author:

Alexis D. Gutzman (Bethel, CT) is an Internet consultant and the e- commerce technology advisor for Internet.com's "E-Commerce Guide" (ecommerce.internet.com) She is the author of The HTML 4 Bible, ColdFusion 4 for Dummies, and Frontpage 2000 Answers!

Review:

"...packed with expertise and hints to help people thrive in the highly cometitive field of e-commerce." -- Micro Times

"..provides a wealth of information to prevent the horrors that can put you out of business.. " -- BookViews.com

"Alexis has a broad understanding of the many technologies required to do battle in the new Web economy." -- Del Wood, CIO, Boxerjam Inc.

"Fact based advice on how to reel in Internet shoppers and transform them into consumers." -- Cecil Johnson, Nationally Syndicated Columnist

"The author has a nice balance of sound advice and good case studies, which flesh out her points." -- Computing

"[The book] should be required reading for management teams in this constantly chanaging enviroment." -- Mark Koulogeorge, Managing Director, First Analysis Venture Capital

"...provides a very concise and powerful foundation for not only competing online but succeeding online...." -- Ibizbooks.com

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Alexis D. Gutzman
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