Real Estate Agent's Field Guide, The: Essential Insider Advice for Surviving in a Competitive Market

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9780814408094: Real Estate Agent's Field Guide, The: Essential Insider Advice for Surviving in a Competitive Market

"Facing challenges such as widespread industry consolidation, the Internet, and increased competition, real estate professionals are being forced to creatively devise smart new ways to compete. The Real Estate Agent's Field Guide provides vital information for both new and experienced real estate agents to survive industry changes and thrive in the current marketplace. The book covers all the challenges facing real estate agents and gives readers in-depth strategies they can use to successfully overcome them. Readers will learn effective techniques to: * Compete with cut-rate brokers * Work with customers who want more for less * Use technology to become more efficient Instantly accessible for quick and easy reference, The Real Estate Agent's Field Guide provides answers and advice for this challenging profession."

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About the Author:

Bridget McCrea (Dunedin, FL) is a former Century 21 real estate agent who now covers real estate as a journalist for a variety of publications, including Realtor Magazine, The Wall Street Journal’s RealEstateJournal.com, Illinois Realtor, and Florida Realtor. She won the Florida Magazine Association’s 2002 Best Feature Award.

Review:

Robert J. Bruss, syndicated columnist: "A must read for every realty sales agent who is serious about the business and who takes a long-term view toward thriving and avoiding costly realty sales pitfalls. Provides an excellent overview of the current status of the real estate sales industry. The author is positive and upbeat, but also very realistic about the pitfalls realty agents encounter and how to best avoid them. This is a very important book for serious realty agents and brokerage owners who expect to survive and thrive. On my scale of one to 10, this outstanding new book rates a solid 10."

"About this title" may belong to another edition of this title.

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