Jake Steinfeld has seen a lot of big-name celebrities naked - that is, "stripped" of the trappings of fame and fortune. He has learned what makes successful people tick and he has used that knowledge to turn a personal training business into a premiere fitness product brand, a 24-hour fitness television network, a professional sports league and instant recognition everywhere he goes. This book is "Business by Jake." I've Seen a Lot of Famous People Naked, and They've Got Nothing On You is an eye-opening success story and an entrepreneur's toolkit-combined with a motivational kick in the "buttissimo" that is pure Jake!
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After a brief career in professional bodybuilding, Jake Steinfeld found his calling in helping others pump themselves up. Beginning as a personal trainer to Hollywood celebrities, he soon started his remarkably successful Body by Jake brand of health and fitness programs. Now he hopes to motivate readers to start their own businesses. His experience of learning on the fly and following his instincts led him to believe that street-smart, self-taught entrepreneurs like him have a unique perspective on starting, running, and growing a business that MBA teachers and graduates don’t have. And he must be on to something--in addition to his workout videos and exercise products, he also started a 24-hour fitness television network (that he later sold for $500 million), a profession lacrosse league, and many other ventures.
In a humorous, down-to-earth way, Steinfeld offers practical tips on writing a business plan, building a team of partners, hiring and training employees, securing start-up money, branding and marketing, and even working with philanthropic organizations. Though the information he offers is not groundbreaking, the way he tells his own success story should inspire would-be entrepreneurs. Steinfeld obviously loves what he does and his enthusiasm is contagious. He wants people to not just build a career, but to build a life; something that makes them excited to go to work, or better yet, to not think of it as work at all. Breezy and fun to read, the book strives to help people find their motivation, pick a goal, learn from failures, and most importantly, never quit. Good advice for business or any other pursuit. --Shawn CarkonenBook Description:
"Foreword by Steven Spielberg
Body by Jake founder Jake Steinfeld has helped millions of people pump up their health, their bodies, and their self-confidence. But can he help you pump up your business? You bet! Whether you're already up and running or have always dreamed of having a great business, Jake is going to help you get to the next level and beyond.
Jake has seen a lot of big-name celebrities naked. No, not like that! Naked, as in ""stripped"" of the trappings of their fame and fortune. No entourages, no PR flaks, no designer handbags -- and no bull. These famous folks are people just like you, and they don't have anything that you haven't got.
As Jake taught them how to get and stay fit, he learned from them: what makes them tick, and what makes them successful. That knowledge has helped him turn a personal training business into a premier fitness product brand, a 24-hour fitness television network, a professional sports league, and instant recognition everywhere he goes.
Now it's your turn! You don't need an MBA to start your business, or to get the one you have into fantastic shape -- what you need is street smarts, practical knowledge, and a ""don't quit!"" attitude. Think of this book as ""Business by Jake."" It's an eye-opening success story and an entrepreneur's tool kit -- combined with a motivational kick in the ""buttissimo"" that is pure Jake! In addition to Jake's own amazing account, you'll also read insightful stories about Steven Spielberg, Tommy Hilfiger, Aaron Spelling, and other luminaries from Hollywood, professional sports, the business world and more. You'll read about the unique relationships Jake formed with each person, and what he learned from them even as he taught and inspired them to be their best. You'll learn proven strategies to help you:
* Start, build, and grow a business.
* Make connections, establish a network, and put together a great team.
* Find partners and investors.
* Build a high-profile brand.
* Develop the courage to take risks.
* Turn failures into springboards to success.
* Build goodwill and good business through community involvement and charity.
Jake's message is simple: If he can do it, anyone can. And all those famous people? Remember, Jake has seen them ""naked,"" and they've got nothing on you!
So get pumped up, don't quit, and start flexing your business muscles!"
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