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Synopsis
Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
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About the Author
Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.
Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.
"About this title" may belong to another edition of this title.
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Managing Brand You: 7 Steps to Creating Your Most Successful Self
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Managing Brand You. 7 Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Seller Inventory # 00098584317
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Managing Brand You. 7 Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Seller Inventory # 00065574719
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Managing Brand You: Seven Steps to Creating Your Most Successful Self
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Managing Brand You: Seven Steps to Creating Your Most Successful Self
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Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # ZWV.0814410685.VG
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Managing Brand You: Seven Steps to Creating Your Most Successful Self
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Amacom Books (edition ), 2008
ISBN 10: 0814410685
ISBN 13: 9780814410684
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Managing Brand You. 7 Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Hardback. Condition: Very Good. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Seller Inventory # CIN0814410685VG
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Managing Brand You. 7 Steps to Creating Your Most Successful Self: 7 Steps to Creating Your Most Successful Self
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, this book gives readers a guide for conducting a self analysis, creating a unique identity, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Seller Inventory # CIN0814410685G
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Managing Brand You: 7 Steps to Creating Your Most Successful Self (Agency/Distributed)
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Managing Brand You: Seven Steps to Creating Your Most Successful Self
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814410685I2N00