Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance

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9780814413968: Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance
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As human beings, we are fascinated by what makes us tick. We know that nature gave us certain biological appetites to ensure our survival, among those the need for water, food, sex, and love, but meeting these alone is not enough to ensure happiness. Scientists, and now managers, are realizing that people have a biological need to experience social rewards like praise, the thrill of innovation, and the satisfaction of acquiring new skills. To succeed, every manager needs to realize that work must provide more than just a paycheck and that quenching these social appetites is the key to creating passionate emloyees whose productivity blows away the bottom line. Primal Management is the first book to bring together the five impulses at the core of human motivation (innovation, competency, attaining goals, cooperation, and self-protection). It reveals that to drive employees, the workplace has to satisfy these appetites, and offers practical tips on how to do it and metrics for measuring success. Respected consultant Paul Herr explodes the myth that emotions have no place on the job and explores how this belief actually harms employee performance. Using examples of companies that have benefited from the principles of primal management, he shows how businesses can measure their emotional health, address areas where they don't engage employees, and increase productivity by boosting the emotional paycheck. Based on groundbreaking scientific research, this book will change the way we inspire our people and show how fulfilled employees lead to incredibly profitable businesses.

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From the Inside Flap:

As human beings, we are fascinated by what makes us tick. For centuries, we’ve yearned to understand what drives us, what satisfies us, and most of all what makes us want to thrive and grow. We’ve known for a long time that mother nature gave us certain biological drives or appe­tites to make sure we survive—the need for air, food, water, warmth, and sex. But meeting those wants alone is not enough to ensure happiness and fulfillment. For the first time ever, scien­tists, and now managers, are realizing that people have biologic, hard-wired needs, or appetites, to innovate, achieve goals, master skills, work as part of a tightly bonded team, and feel protected. And just as we need to quench these five social appetites in life, we also need to satisfy them at work. Paul Herr explains these social appetites and how knowing about them will help you motivate your employees.

Very few employees are actually getting their primal needs met on the job. According to the Gallup Organization, only 31 percent of employees truly care about their work. This motivational drain is caused by impersonal workplaces that go against the grain of human nature. In this complex and challenging global economy, it is more important than ever that companies learn how to feed the social appetites and thereby create new atmospheres to make sure that their employees are inspired, fulfilled, and engaged.

However, the psychological and biological keys to motivating employees, to making them want to get out of bed and go to work in the morning, have been a mystery—until now. Primal Management is the first book to unravel the five motivational forces that move us as well as the laws of emotional “physics” that govern these forces, or social appetites (innovation, attaining goals, competency, cooperation, and self-protection). It provides, in other words, a comprehensive, biology-based technology for getting the very best from one’s employees. It reveals that to really drive performance, the workplace has to satisfy these primal appetites to be innovative and productive.

As a respected consultant, Paul Herr has helped companies large and small excel by satisfying the innate needs of their people. Here, he shows how to harness the emotional forces that drive us to create high-performance workplaces. He also explodes the common myth that emotions have no place on the job and explores how this belief actually harms employee performance.

Using examples of companies who have used the principles of primal management to great effect, he shows how you can:

· Understand the components of employee engagement

· Survey the emotional health of your company

· Help make your employees feel like experts

· Avoid fear-based management

· Eliminate backbiting, petty jealousies, and other forms of interpersonal warfare in the workplace

Cutting-edge and based on ground-breaking scientific research, Primal Management will revolutionize the way we inspire our people in the workplace and shows how happy, emotionally fulfilled employees will create thriving, healthy companies.

Paul Herr is a consultant who provides employee engagement services to businesses. He has an MBA from the University of Chicago and completed Ph.D.-level coursework in psychology as well as researched motivation for more than 30 years. He has developed a theory of social emotions that is endorsed by Dr. John Gibbons, a prominent researcher specializing in employee engagement, and he invented The Horsepower Metric™, an innovative tool for measuring the power of a company’s motivational engine.

From the Back Cover:

Advance Praise for Primal Management:

“Paul Herr’s insights into emotions in the workplace are stunning, astonishing, and original—likely to revolutionize the way managers motivate and lead their organizations. . . . Primal Management is one of those rare jewels that will be coveted by managers and scholars alike, as much for its practical usefulness as for its dazzling applications of affective neuroscience, behavioral economics, and evolutionary psychology.”

— William C. Frederick, author, Values, Nature, and Culture in the American Corporation; Professor Emeritus, Katz Graduate School of Business

“Make time to read this book, because it is a hard one to put down. Paul really gets you thinking and offers a new and unique perspective on management and organizational health. Fresh thinking that will serve you well in these times.”

— Ross Smith, Director of Test, Windows Security, Microsoft Corporation

“Paul Herr’s approach to employee motivation and engagement is revolutionary. . . . Managers should take note that the social, biological, and financial worlds are, indeed, connected.” — John Gibbons, research scientist for The Conference Board

“Primal Management conveys knowledge of how human beings actually work and inspires the reader to do something with this new-found information. A satisfy­ing read for anyone who wants to lead others.”

— Dave Logan, coauthor, The Three Laws of Performance and Tribal Leadership;

faculty member, Marshall School of Business, University of Southern California

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