The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success

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9780814416952: The Power of Convergence: Linking Business Strategies and Technology Decisions to Create Sustainable Success
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Go beyond simple alignment to maximize the role, impact, and value of technology in your organization. From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: Converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much-needed wake up call that it is time to institutionalize a set of repeatable management practices to successfully run an organization. The Power of Convergence makes the case—and lays the groundwork—for a new understanding of the role of technology in business. No technology should be developed or deployed without a full vision of how it advances business goals, addresses customer needs, or both. Beyond that, technology should be so tightly intertwined with strategy that the two drive each other, with each at the ready when market opportunity materializes—however suddenly. With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, The Power of Convergence provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence.

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From technology giants to major airlines to government agencies, the landscape is littered with the shells of once-promising enterprises that failed to do one thing: Converge their impressive technology initiatives with their business strategies. With countless opportunities lost and billions wasted, these examples provide a much-needed wake up call that it is time to institutionalize a set of repeatable management practices to successfully run an organization.

The Power of Convergence makes the case—and lays the groundwork—for a new understanding of the role of technology in business. No technology should be developed or deployed without a full vision of how it advances business goals, addresses customer needs, or both. Beyond that, technology should be so tightly intertwined with strategy that the two drive each other, with each at the ready when market opportunity materializes—however suddenly.

With compelling examples of successes and failures at organizations from Ford Motor Company to the FBI, The Power of Convergence provides the framework and mechanisms for uniting business and technology, seeding horizontal collaborations and partnering opportunities, and capturing strategic possibilities created through convergence.

From the Inside Flap:

An old cliché holds that “if you throw enough spaghetti at the wall, some of it will stick.” And while that may be true, it’s an inefficient, messy, and costly way to determine whether your pasta is ready to serve.

The same point can be made about business technology. If you develop countless new technologies in a strategic vacuum, you might get lucky and find that one initiative in a long line actually complements and forwards your business objectives. But with The Power of Convergence, you’ll be sure that every technological undertaking is in perfect sync with business strategies and goals. Beyond typical definitions of alignment and synchronization—positive states in which technology supports and enables current business strategy and anticipates possible future models—true convergence fully intertwines business and technology activities. The dichotomous, over-the-wall model of business-to-tech communication is gone, replaced with a system in which leadership teams operate almost interchangeably.

Citing more than a decade of research into successes and failures of business technology initiatives around the world, The Power of Convergence looks at Global 2000 corporations, small and mid-size companies, government agencies, social enterprises, and other organizations to identify repeatable management practices that your business must adopt to maximize strategic opportunities. Using the author’s proprietary Business Technology Management (BTM) Framework, organizations will:

· Replace trial-and-error business technology models with strategically grounded approaches.

· Unify decision making across all leadership and project teams.

· Institutionalize collaborative management behaviors and organizational constructs.

· Examine value indicators through a variety of financial indices.

· Realize substantial improvements in execution, risk control, and profitability.

· Access guidelines and methods to progress toward a superior future state.

From the dotcom bust to legendary failures in the manufacturing, service, financial, government, and other sectors, the global business landscape is littered with the shells of once-promising enterprises that failed to acknowledge the importance of business technology convergence—and to leverage its incredible potential. With compelling examples from Ford Motor Co., Apple, Inc., the FBI, Airbus, Symantec, and dozens of others, The Power of Convergence provides the rationale, framework, and mechanisms for uniting your organization’s business and technology strategies to drive your enterprise toward the future.

Faisal Hoque is the Founder & CEO of BTM Corporation in Stamford, Connecticut, which leads the industry in the convergence of business and technology management. He is a former executive at multinational organizations including General Electric. For his conception and development of the BTM Framework, the editors of Ziff Davis Enterprise named him one of the Top 100 Most Influential People in Technology. He has written five other management books, established a global think tank—The BTM Institute—and is a leading authority on the effective interaction between business and technology. His articles and papers have appeared in The Wall Street Journal, Forbes, BusinessWeek, The Economist, CIO Magazine, and several other publications.

Lawrence M. Walsh is an award-winning journalist and technology advisor. Diana L. Mirakaj is responsible for leading global marketing at BTM Corporation. Jeffrey Bruckner is responsible for leading research and knowledge architecture at BTM Corporation.

More information on this book is available at www.thepowerofconvergence.com

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