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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.
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Keki R. Bhote (Glencoe, IL) is an independent consultant specializing in quality and productivity improvement. The author of nine books, including World Class Quality (Amacom), and former senior consultant for Motorola, he has been an advisor to over 300 companies globally, ranging from diverse manufacturing and service industries to universities and governments.
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Book Description AMACOM, 1996. Paperback. Condition: New. Seller Inventory # DADAX0814423620
Book Description AMACOM, 1996. Paperback. Condition: New. Never used!. Seller Inventory # P110814423620