Driven by Difference: How Great Companies Fuel Innovation Through Diversity

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9780814436530: Driven by Difference: How Great Companies Fuel Innovation Through Diversity
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Today's workforce is more diverse than ever before. But despite new perspectives and talents, the promise of increased innovation rarely materializes. Why are so few businesses seeing results? Studies show that diverse teams are more creative than homogenous ones-but only when they are managed effectively. The secret is to minimize conflict while maximizing the informational diversity found in varied values and experiences. To do this, both leaders and team members need a high level of cultural intelligence, or CQ. Drawing on success stories from Google, Alibaba, Novartis, and other groundbreaking companies, Driven by Difference identifies the management practices necessary to guide multicultural teams to innovation, including how to: Create an optimal environment * Build trust * Fuse differing perspectives * Align goals and expectations * Generate fresh ideas * Consider the various audiences when selecting and selling an idea * Design and test for different users Cultural differences can lead to gridlock, or they can catalyze innovation and growth. This research-based plan turns diversity's potential into economic reality.

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From the Back Cover:

Advance Praise for Driven by Difference

“In a globalized world, the importance of cultural intelligence is increasingly evident. This book provides a compelling and refreshingly practical account of how and when to use CQ to drive higher levels of innovation performance.”— Paul Polman, CEO, Unilever

“Livermore makes a strong, science-based case for why diversity and cultural intel-ligence matter more than you think. Rooted in research and amplified with power-ful case studies and examples, this book is an essential read for those hoping to leverage an increasingly diverse workforce to drive innovation.” — Daniel H. Pink, author of To Sell Is Human and Drive

“This book is a must-read for any leader wishing to develop more culturally inno-vative teams and organizations. Dr. Livermore’s in-depth research provides the missing link to diversity efforts that are not being fully leveraged.”— Andrea Kelton-Harris, Sr. Diversity Leader, Harvard University

“The futurist Marshall McLuhan was right—‘we now live in a global village.’ But few companies are able to embrace this complexity to create new value through innovation. Filled with numerous examples and straight talk on how to drive ‘culturally intelligent innovation,’ Driven by Difference should be mandatory reading for your entire team.”— David Butler, Vice President of Innovation, Coca-Cola

“Despite the increasing prevalence of diverse teams, the value and possibilities of that diversity are often squandered. That result is no longer inevitable. Driven by Difference presents an intriguing, compelling, and thought-provoking approach to unleashing the creative and innovative potential of diverse teams.”— Anthony Mayo, Director of Leadership Initiative, Harvard Business School

“For more than two decades, there has been a discussion of the link between diversity and innovation. This book succeeds at advancing our knowledge of this link by providing the frameworks and practices that guide us to think and act culturally intelligent as we leverage diversity to innovate.” — Lynn Wooten, Ph.D., Associate Dean, Ross School of Business, University of Michigan

“Through concrete research and real-life examples from across the globe, David Livermore’s new book shows us how diversity can be consciously linked to innovation.”— Anindita Banerjee, Ph.D., Renaissance Strategic Consultants, India

From the Inside Flap:

Does a workforce with different values and experiences really lead to better ideas, greater innovation, and tighter relationships with customers? Absolutely, but only if you manage this diversity effectively using cultural intelligence.

David Livermore is the nation’s foremost expert on CQ, and in Driven by Difference, he shows you how to nurture various points of view, then turn them into new solutions.

Drawing on a vast body of research into creativity, innovation, and social psychology; surveys, interviews, and focus groups with thousands of professionals; and success stories from Google, Alibaba, Novartis, IKEA, P&G, and many others, Driven by Difference explains how to:

· Create physical environments that foster focused thinking

· Learn to see things as others, including customers, do

· Redesign the physical space to serve as an idea incubator

· Build trust among diverse colleagues and clients

· Generate new ideas from diverse teams, and select and pitch the most promising ones

· Design and test ideas for a diverse range of users

· Defuse conflicts and build cohesive teams

“When you see through another set of eyes, you gain the opportunity to see possibilities that you otherwise miss,” explains the author. Driven by Difference helps you align diverse values, expectations, and styles, moving fractious groups into a dynamic workplace culture that consciously innovates and drives growth.

David Livermore, Ph.D., is president and partner at the Cultural Intelligence Center, a research institute at the forefront of CQ assessment and development. He has consulted for and trained leaders in 100 countries. The author of several books including Leading with Cultural Intelligence and The Cultural Intelligence Difference, he has been cited by The Economist, Forbes, The New York Times, The Wall Street Journal, and other international media.

Connect with him:

Twitter: @DavidLivermore

Facebook: leadingwithculturalintelligence

www.DavidLivermore.com

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