Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World

4.02 avg rating
( 99 ratings by Goodreads )
 
9780814437964: Becoming Facebook: The 10 Challenges That Defined the Company That's Disrupting the World
View all copies of this ISBN edition:
 
 

A Facebook insider presents the coming-of-age story of the tech giant—filled with insights and anecdotes from crises averted and challenges solved—which tracks the company's development, uncovering lessons learned on its way to greatness.

"synopsis" may belong to another edition of this title.

Book Description:

Its success was far from accidental.

Facebook’s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends...and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect.

Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company’s growing pains, stumbles, and reinventions.

Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company’s development, uncovering lessons learned on its way to greatness:

How Facebook recovered from its “disastrous” IPO · How the growth team achieved the impossible · Why Facebook’s News Feed ads were the company’s most important business decision ever · How Google+ attacked and lost · Why—and how —Instagram and WhatsApp were added to the mix · What the company does to win the talent wars · What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick · Which products and technical advancements are on the horizon and why · And much more

Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos—as Facebook grows up, overcomes setbacks, and works to connect the world.

From the Inside Flap:

For many of its more than 1 billion daily users, life before Facebook seems unimaginable. The personalized News Feed is the first thing people check in the morning, and the lens through which they experience their day, tapping media reports, updates from friends, videos, celebrity musings, ads, and offers from local businesses.

A powerful vehicle for connecting the world, Facebook is unquestionably a game-changing company, but its success was never guaranteed. Its unprecedented rise depended on vision and conviction.

When Mark Zuckerberg and his Harvard buddies created a social networking tool for college students, the experiment could have ended there. When Google attacked with its own social media platform, Facebook could have buckled. When Facebook’s IPO flopped in 2012, the company could have faded into obscurity. At each juncture, Zuckerberg and his team overcame obstacles and remade the company to be stronger, more durable, and more essential to people’s lives.

This is the story of Facebook’s hard-fought rise to prominence, told by an insider who played a key role through years of fierce competition, stumbles, and reinventions. Silicon Valley veteran Mike Hoefflinger worked alongside COO Sheryl Sandberg as an engineer turned marketing innovator. He relives the experience, identifying ten business challenges and lessons learned, including:

· How Zuckerberg knew that Yahoo’s $1 billion acquisition offer in 2006 was undervalued, though Facebook was still just a $20 million annual revenue company

· How Facebook turned around its troubled News Feed and created an indispensable tool for people’s daily lives

· What resulted when Facebook centered every aspect of business around its North Star Metric—engaged users

· Why the introduction of advertising into the News Feed created a democratizing element and lifted the company’s value to the stratosphere

· How smartphones catapulted Facebook into an era of infrastructure building, including software, hardware, networking, buildings, and energy

· How a “disrupt yourself” ethos propelled Facebook to buy Instagram and WhatsApp, steeling the company to withstand competition

Becoming Facebook goes into the Menlo Park meeting rooms and coffee shops to profile its visionaries, tech gurus, and business mavens, including Chief Product Officer Chris Cox, People Vice President Lori Goler, and Chief Technology Officer Mike Schroepfer, as well as Sandberg and Zuckerberg.

Both a coming-of-age story and hard-hitting case study, Becoming Facebook looks back at the people, products, business decisions, and technology jumps that propelled Facebook to greatness, and offers glimpses at where the company will go in the future as it works to connect the world.

Mike Hoefflinger has 25 years’ experience in Silicon Valley. After working directly for Andy Grove and as general manager of the Intel Inside program, he moved to Facebook in 2009 to serve as Head of Global Business Marketing. During his nearly seven years with the social network, he helped dramatically grow its advertising business. He is now a Silicon Valley–based entrepreneur-in-residence at XSeed Capital.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Mike HOEFFLINGER
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Quantity Available: 3
Seller:
Books_Universe
(Sugarland, TX, U.S.A.)
Rating
[?]

Book Description Condition: New. Brand New. US Edition Book. We do not ship to Military Addresses. Fast Shipping with Order Tracking. For Standard Shipping 7-8 business days & Expedite Shipping 4-6 business days, after shipping. Seller Inventory # 0814437966-RMX

More Information About This Seller | Contact this Seller

Buy New
US$ 21.12
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Mike Hoefflinger
Published by Amacom, United States (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
Book Depository International
(London, United Kingdom)
Rating
[?]

Book Description Amacom, United States, 2017. Hardback. Condition: New. Language: English . Brand New Book. Its success was far from accidental. Facebook s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends.and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its disastrous IPO - How the growth team achieved the impossible - Why Facebook s News Feed ads were the company s most important business decision ever - How Google+ attacked and lost - Why--and how --Instagram and WhatsApp were added to the mix - What the company does to win the talent wars - What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick - Which products and technical advancements are on the horizon and why - And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos--as Facebook grows up, overcomes setbacks, and works to connect the world. Seller Inventory # AAS9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 21.13
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

3.

Mike Hoefflinger
Published by Amacom, United States (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description Amacom, United States, 2017. Hardback. Condition: New. Language: English . Brand New Book. Its success was far from accidental. Facebook s founding is legend: In a Harvard dorm, wunderkind Mark Zuckerberg invented a new way to connect with friends.and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company s growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company s development, uncovering lessons learned on its way to greatness: How Facebook recovered from its disastrous IPO - How the growth team achieved the impossible - Why Facebook s News Feed ads were the company s most important business decision ever - How Google+ attacked and lost - Why--and how --Instagram and WhatsApp were added to the mix - What the company does to win the talent wars - What makes Zuckerberg, Sandberg, Cox, and other A-teamers tick - Which products and technical advancements are on the horizon and why - And much more Intimate, fast-paced, and deeply informative, Becoming Facebook shares the true story of how Zuckerberg joined the ranks of iconic CEOs like Steve Jobs, Larry Page, and Jeff Bezos--as Facebook grows up, overcomes setbacks, and works to connect the world. Seller Inventory # AAS9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 21.97
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Hoefflinger, Mike
Published by AMACOM
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
Creative Centers
(Peoria, IL, U.S.A.)
Rating
[?]

Book Description AMACOM. Hardcover. Condition: New. 0814437966 FACTORY BRAND NEW, SEALED, NEVER SOLD, NEVER USED, NO MARKINGS. FACTORY BRAND NEW, SEALED, NEVER SOLD, NEVER USED, NO MARKINGS. Seller Inventory # IB471B

More Information About This Seller | Contact this Seller

Buy New
US$ 18.15
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Mike Hoefflinger
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Quantity Available: 3
Seller:
Majestic Books
(London, ,, United Kingdom)
Rating
[?]

Book Description Condition: New. Seller Inventory # 372027417

More Information About This Seller | Contact this Seller

Buy New
US$ 20.82
Convert Currency

Add to Basket

Shipping: US$ 7.69
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Hoefflinger
Published by McGraw-Hill Education
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
THE SAINT BOOKSTORE
(Southport, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education. Hardcover. Condition: New. New copy - Usually dispatched within 2 working days. Seller Inventory # B9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 19.16
Convert Currency

Add to Basket

Shipping: US$ 9.70
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Mike Hoefflinger
Published by McGraw-Hill Education (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Quantity Available: > 20
Seller:
Books2Anywhere
(Fairford, GLOS, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education, 2017. HRD. Condition: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Seller Inventory # CM-9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 16.72
Convert Currency

Add to Basket

Shipping: US$ 12.59
From United Kingdom to U.S.A.
Destination, Rates & Speeds

8.

HOEFFLINGER
Published by McGraw-Hill Education 2017-04-06, New York, NY (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
Blackwell's
(Oxford, OX, United Kingdom)
Rating
[?]

Book Description McGraw-Hill Education 2017-04-06, New York, NY, 2017. hardback. Condition: New. Seller Inventory # 9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 20.96
Convert Currency

Add to Basket

Shipping: US$ 8.39
From United Kingdom to U.S.A.
Destination, Rates & Speeds

9.

Mike Hoefflinger
Published by Amacom (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 1
Seller:
Powell's Books
(Portland, OR, U.S.A.)
Rating
[?]

Book Description Amacom, 2017. Hardcover. Condition: New. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. General. Book: NEW, New. Bookseller Inventory # 02978081443796400. Seller Inventory # 02978081443796400

More Information About This Seller | Contact this Seller

Buy New
US$ 24.95
Convert Currency

Add to Basket

Shipping: US$ 4.49
Within U.S.A.
Destination, Rates & Speeds

10.

Hoefflinger, Mike
Published by AMACOM (2017)
ISBN 10: 0814437966 ISBN 13: 9780814437964
New Hardcover Quantity Available: 2
Rating
[?]

Book Description AMACOM, 2017. Condition: New. BIC Classification: KJC. Category: (G) General (US: Trade). . . 2017. Hardcover. . . . . . Seller Inventory # V9780814437964

More Information About This Seller | Contact this Seller

Buy New
US$ 32.67
Convert Currency

Add to Basket

Shipping: FREE
From Ireland to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book