The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

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9780814438176: The Entrepreneur's Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

When failure is not an option.

Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do.

Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business. Based on his popular Ultimate Entrepreneurship course, the book explains how to:

Locate sure-bet opportunities for improving products - Get serious about positioning, distributing, and licensing - Find funding - Take calculated risks and minimize failure - And much more.

The Entrepreneur's Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

"synopsis" may belong to another edition of this title.

From the Inside Flap:

People think they need a completely originally idea to build a successful company.They don’t.They’ve been told to create a detailed business plan before even thinking of getting underway.Business plans are almost always a waste of time.And most people think failure is fatal.It doesn’t have to be—and, in fact, it can lead you to an alternate route to success.

In The Entrepreneur’s Playbook, Len Green, an experienced investor, entrepreneur, and business professor, shows that the path from idea to market is full of misconceptions. Practical, to the point, and full of interactive exercises, the book explains what really works and what doesn’t, to reduce the risks you face in trying to create some-thing new. The book provides more than 100 examples of start-ups—such as Bigelow Tea, Canyon Ranch, and Stacy’s Pita Chips—that have struggled with setbacks, spotted opportunities, and ultimately succeeded, plus the lessons learned from the author’s own startup adventures.

Stripping away the complexity favored by business schools and the hype of the technology sector, the book reveals eighteen down-to-earth principles and dozens of tactics for every kind of business. These proven, sometimes counter-intuitive rules have driven success time after time, and will help entrepreneurs understand:

· How to prepare enough, but avoid the paralysis of overpreparing

· How to find marketplace challenges that are crying out for a new product or service

· How to build a moat around your business and protect it from competitors

· Why promotions are often better than advertising—even online ads

· Why—over the long haul—passion may be the most critical thing of all

· What to expect from angel investors

· Why you’re going to need 30% more money than even your most conservative estimate

· What you can learn from setbacks, while sidestepping failure

· How focus groups mislead, and ways to simplify market research

· Why success breeds complacency—and how to juice your thinking

To solidify the learning and trigger fresh ideas, each chapter comes with exercise questions drawn from the author’s popular entrepreneurial courses for CEOs, MBAs, and undergraduates. Answers can be submitted online for free personal feedback and expert advice.

Why stumble your way to possible failure when you can tap into the best ideas for making your venture work?

Leonard C. Green is Entrepreneur-in-Residence at Babson College, the nation’s #1 school for entrepreneurship, where he has taught for nearly two decades. He was a major influence behind SoBe beverages and Blue Buffalo pet food.

Paul B. Brown is a long-time contributor to The New York Times and a former editor at Business Week, Forbes, and Inc.

From the Back Cover:

The press tends to portray successful entrepreneurs as swashbucklers. There always seems to be this sort of sentence in the media profiles about them: “...and just when it looked like Mr./Ms. Entrepreneur was going to fail, they bet everything on one last role of the dice—and today they have enough money to buy Wyoming.” That makes for fascinating reading, but as the man who was a driving force behind SoBe beverages and Blue Buffalo pet food, Len Green—Entrepreneur-in-Residence at the nation’s #1 school for entrepreneurship—has always told his undergraduate, graduate (MBA), and CEO students, it simply isn’t true. Successful entrepreneurs are not risk takers; they’re calculated risk takers.

You can be too by putting Len Green’s 18 principles to work for you. The Entrepreneur’s Playbook reveals proven rules and cautionary tales that will minimize damage and propel your venture to success. Drawing on lessons learned from entrepreneurs in every industry, the book shares inside secrets and practical strategies on how to:

· Locate huge opportunities for improving products and satisfying market needs

· Get serious about positioning, distributing, and licensing

· Attract a great team and find funding

· And much more

Hundreds of examples and exercises, complete with free online feedback, make the insights relevant and the lessons memorable.

Most entrepreneurs learn the hard way. But by tapping into ideas and tactics that have worked for others, you’ll find that turning opportunities into profitable ventures becomes faster, easier—and far less risky.

"About this title" may belong to another edition of this title.

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