"synopsis" may belong to another edition of this title.
This book brings you the true stories of dozens of innovators who met the million-dollar minimum or more. What they did right gives you a documentary picture of the "do's." And, to illustrate the "don't's," I've included a few sad but true stories of potentially big winners that bombed. Some stories are old enough to be classics; some are brand new examples added to this Second Edition of Millions from the Mind.
To these case histories I've added a large helping of practical actions for commercializing your innovation, all based upon my own twenty-plus years of guiding inventions from the first trickle of an idea to a big revenue stream. Not surprisingly, you will find a bit of bias in favor of the independent inventor.
In addition to optimism and sheer doggedness, converting an invention from a great idea into a flow of cash often requires a real entrepreneur. Esprit, elan, and invincible belief are always valuable. But they are not enough. So, if you yourself are an inventor, a discoverer, a creative idea person, inside or outside of a big corporation, read ahead and enjoy vicariously the successes of others and store away in your memory the imaginative ways they broke through the barriers.
If you are a corporate executive whether in management, marketing or research you'll find clues here for getting the best results from the creative minds within your own company as well as managing the risks of new inventions without upsetting the entire Board of Directors.
As founder and president of New York-based Product Resources International, Alan worked for 22 years with individual inventors and small laboratories to develop their discoveries and inventions into business opportunities. The commercialization efforts were specifically tailored to each inventor and invention and included start-up companies, licensing (sometimes to multiple licensees), and joint ventures.
A few of the invention commercializations Alan was involved in are the RCA RecorDrama Album (one of his own inventions); Mighty Milk (the first low-fat, high protein, vitamin added dairy product) he assisted in creating and marketing for Abbotts Dairy and Fairmount Foods; Os-Cal Chewable Calcium tablets (a Marion Laboratories product); and the Endless Pool with a running current that lets you "swim in place." Those stories and more, and, of course, the lessons learned, are documented as first-hand accounts in the pages of Alan's book.
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