Idea Power: Techniques and Resources to Unleash the Creativity in Your Organization

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9780814450451: Idea Power: Techniques and Resources to Unleash the Creativity in Your Organization
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Is it possible to "create" creativity? Especially in the workplace, where people are paid to do rather than "dream"?
Absolutely. And in a business climate where companies must do more with less money and fewer resources, Idea Power is the one book to consult. It delivers all the information needed, whether you want to solve specific problems, stimulate new ideas, or start a full-fledged creativity training program.
Arthur B. VanGundy has helped clients like Hershey Foods, Xerox, Monsanto, and Hallmark become more creative. He's an expert at helping people view problems from different perspectives and generate new solutions. His jargon-free ideas will help you do the same with all employees - not merely those in R&D or new product development.
Creativity training requires knowledge about the creative process and the training tools and techniques available to teach it. Until now, that knowledge has been scattered across a wide variety of sources. Idea Power is the first book to put it all in one place; you simply won't find a better combination of concepts, reference materials, and how-to guidelines on:
Business creativity. You'll explore issues involved in organizational innovation . . . See how to overcome obstacles such as politics, poor communication, and the "head-in-the-sand" syndrome . . . Discover a problem-solving process that's been tested scientifically and found to be highly effective.
Creativity training. You'll learn to facilitate problem-solving groups, with a full chapter of creative thinking exercises . . . Design creativity training courses, with help from sample course outlines, training objectives, and a look at existing programs . . . Conduct and facilitate problem-solving retreats, now the preferred setting among many innovative organizations.
Idea generation techniques. You'll discover how to get the creative juices flowing in individuals, small groups, or throughout an entire organization.
Resources. You'll survey the full range of creativity enhancers - including films, audiocassettes, books, idea generation aids, and cutting-edge software for individuals and groups - and learn to select the best.
With U.S. businesses under increasing pressure to innovate, more than a third of them now train their people to think, act, and solve problems more creatively. The payoffs are increased productivity, teamwork, and profitability. Join the innovators in today's "idea age" by putting Idea Power to work for you.

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About the Author:

Arthur B. VanGundy is professor of communication at the University of Oklahoma and head of the creativity consulting firm VanGundy & Associates.

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Arthur B. VanGundy
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