Lee Boyan Successful Cold Call Selling

ISBN 13: 9780814457719

Successful Cold Call Selling

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9780814457719: Successful Cold Call Selling
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Tells how to find prospective customers, make effective use of the telephone, identify those in authority, deal with receptionists, and evaluates one's performance

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Book Description:

"Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:

Gain confidence and conquer the fear of making cold calls

Eliminate reluctance on the part of the buyer

Design a cold-calling strategy for getting new business

Avoid commonly used, ineffective words and phrases

Find prospects from a variety of often overlooked sources

Create an irresistible invitation to hear your presentation

Relax even the toughest prospects

Deal with indifference, skepticism, procrastination, and objections

This is the ultimate blueprint for anyone who wants to master the art of cold-call selling."

Review:

"Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job." --The Wall Street Journal

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Other Popular Editions of the Same Title

9780814477182: Successful Cold Call Selling: Over 100 New Ideas, Scripts, and Examples From the Nation's Foremost Sales Trainer

Featured Edition

ISBN 10:  0814477186 ISBN 13:  9780814477182
Publisher: AMACOM, 1989
Softcover

9780814476390: Successful Cold Call Selling

AMACOM..., 1985
Softcover

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Lee Boyan
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