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Describes seven steps to innovation, looks at examples of how companies support new ventures, and discusses staffing, planning, and budgeting
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This book provides fascinating and useful direction for "effective innovation" -- the timely and efficient implementation of new ideas that results in significantly increased revenues and profits. Divided into four parts, the author offers valuable insight to and action for achieving successful outcomes. This book belongs on the reading and reference shelves of every person engaged in innovative endeavors and those who are interested in business success.From the Inside Flap:
From Rosabeth Moss Kanter, Professor, Harvard Business School: George Freedman, a master of innovation himself, has written a masterful book. His hands-on experience with new product development gives special credibility to the wisdom and insights in The Pursuit of Innovation. From Gifford Pinchot III, Chairman, Pinchot and Company: The Pursuit of Innovation is clear, pragmatic, and written from the heart. Anyone interested in new products will find it filled with useful insights. Read it! From Thomas C. MacAvoy, Vice Chairman, Corning: A very practical guide...George Freedman is a seasoned veteran. He covers all of the important issues...
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Book Description Amacom Books. Hardcover. Condition: New. 0814459234 Amacom larger hardcover with great dustjacket. Seller Inventory # SKU1059339
Book Description Amacom Books, 1988. Hardcover. Condition: New. Seller Inventory # DADAX0814459234
Book Description American Management Association. Condition: New. pp. 346. Seller Inventory # 5767521
Book Description Amacom Books, 1988. Condition: New. book. Seller Inventory # M0814459234