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"There's really nothing mysterious about getting people to change their minds. No special, inborn gifts. No subliminal tricks. Instead, the best persuaders - advertisers, salespeople, politicians, spin doctors - depend on the fact that everyone responds to messages in just two ways: thoughtfully or mindlessly. And they know how to manipulate these two persuasion routes to make even the most doubtful say "yes". Jam-packed with fascinating case studies and surprising examples, this comprehensive, entertaining how-to guide puts the powerful tool of persuasion at anyone's disposal. It explains: how the master persuaders - the Churchills, Lincolns, and Roosevelts - create powerful, memorable messages that convince people of their arguments' logic and rightness; and how successful persuaders exploit the psychological triggers that cause people to subconsciously move from "no" to "yes".
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Harry Mills (Lower Hutt, New Zealand) is the author of 22 books on sales, negotiation, and influence, including the bestselling Negotiate: The Art of Winning. He is also an active consultant whose international clients include IBM, PricewaterhouseCoopers, Toyota, Unilever, and Lexus.
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Book Description AMACOM, 2000. Condition: New. Product Name: Artful Persuasion: How to Command Attention, Change Minds, and Influence People. Seller Inventory # 755713-75
Book Description AMACOM, 2000. Paperback. Condition: New. book. Seller Inventory # M0814470637
Book Description AMACOM, 2000. Paperback. Condition: New. Seller Inventory # DADAX0814470637
Book Description AMACOM, 2000. Paperback. Condition: New. Never used!. Seller Inventory # P110814470637
Book Description AMACOM. PAPERBACK. Condition: New. 0814470637 New Condition. Seller Inventory # NEW7.0409810