Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants

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9780814473009: Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants
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"What can you do to keep your business afloat -- and thriving -- when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You'll learn how to: * Attract customers, and win their loyalty through exceptional value, in contrast to the big guys' ""low, low prices."" * Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could. * Convert more sales opportunities by tailoring your approach to specific customer types. * Manage your cash flow, and analyze crucial data to quickly improve your business's productivity, efficiency, and financial strength. The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles -- some brand new, others fully updated since the original edition -- of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations. You probably can't work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help."

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About the Author:

Don Taylor is a business survival and fast-growth specialist, and the President and CEO of Data Staar Communications, a Texas-based business information company. Jeanne Smalling Archer is an award-winning writer and internationally known speaker with more than 25 years of experience in marketing and public relations. Both authors hail from Texas: Mr. Taylor lives in Canyon; Ms. Archer in Amarillo.

From Booklist:

What does it take for a small retailer to compete with the likes of the Wal-Marts, Home Depots, and various warehouse clubs? Price isn't the only consumer attraction, say consultants Taylor and Archer; to prove their point, they examine every facet of a business, from buying strategies to employee empowerment. All their suggestions--usually in the form of numbered lists--follow much-accepted financial, personnel, and marketing techniques. In promotional ideas, for instance, recommendations center on relationship building--sending a birthday card, establishing a frequent-buyer program, awarding customer suggestions, and so on. What elevates their advice above that of the well-known management gurus is the practicality of their ideas and the description of more than 10 small-retailer success stories. Barbara Jacobs

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