This specific ISBN edition is currently not available.View all copies of this ISBN edition:
This text explores Barnum's genius for making money. It follows his career, revealing business tactics along the way and outlining marketing strategy for "Barnumizing" a business to achieve higher visibility and profits.
"synopsis" may belong to another edition of this title.
Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard RothmanAbout the Author:
JOE VITALE (Houston, TX) runs an advertising, marketing, and promotion agency. He is the author of seven books, including CyberWriting (Amacom) and Turbocharge Your Writing.
"About this title" may belong to another edition of this title.
Book Description AMACOM. PAPERBACK. Condition: New. 0814479537 New Condition. Seller Inventory # NEW7.0409978
Book Description AMACOM, 1998. Paperback. Condition: New. Brand New!. Seller Inventory # VIB0814479537
Book Description AMACOM, 1998. Condition: New. book. Seller Inventory # M0814479537
Book Description AMACOM, 1998. Paperback. Condition: New. Seller Inventory # DADAX0814479537