There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success

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9780814479537: There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success
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This text explores Barnum's genius for making money. It follows his career, revealing business tactics along the way and outlining marketing strategy for "Barnumizing" a business to achieve higher visibility and profits.

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Review:

Phineas T. Barnum had a real knack for grasping exactly what the public wanted, giving it to them, and making a fortune in the process. But author and marketer Joe Vitale says the renowned showman actually flourished because he "respected people and gave them more than their money's worth." In the entertaining and informative There's a Customer Born Every Minute: P.T. Barnum's Secrets to Business Success, Vitale identifies 10 key business practices that were developed during Barnum's noteworthy lifetime of commercial triumph, and he suggests ways they might be adapted for effective use today. --Howard Rothman

About the Author:

JOE VITALE (Houston, TX) runs an advertising, marketing, and promotion agency. He is the author of seven books, including CyberWriting (Amacom) and Turbocharge Your Writing.

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