Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!

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9780814479872: Public Relations on the Net: Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More!
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PUBLIC RELATIONS ON THE NET Winning Strategies to Inform and Influence the Media, the Investment Community, the Government, the Public, and More! Everyone knows about the Internet as a great way to market and sell. Yet few organizations have tapped even a fraction of the Net's power for true public relations, defined as the strategic management of communications between a business and its many audiences. Now there's a new guide that explains how to conduct effective and measurable P.R. on the Net. Rich in step-by-step instructions and action plans, it's also studded with instructive examples of companies that leverage the Internet and World Wide Web to improve relationships with journalists, investors, civic groups, and other constituents. Readers learn how to:

* identify and monitor issues online * ferret out invaluable information for P.R. efforts * distribute releases and other messages effectively * solicit feedback from key audiences * deal with rogue Web sites and online attacks * use the Internet for crisis communications * influence opinions, attitudes, and behaviors over the long term. SHEL HOLTZ (Concord, CA) is president of Holtz Communication + Technology and a former corporate communications executive. He is a five-time winner of the Gold Quill award from the International Association of Business Communicators.

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About the Author:

Shel Holtz is principal of Holtz Communication & Technology, a consultancy that helps organizations integrate the Internet into their strategic communication efforts.

Review:

"... PR type curious about how to master the Net will get a handful of ideas from this comprehensive guide." -- Business 2.0

"...an excellent primer on technology's role in company image-keeping." -- Entrepreneur

"...money spent on Public Relations on the Net will probably pay off big time." -- CIO

"...well worth reading." -- Public Relations Quarterly

"If you're in public relations, buy this book immediately." -- Writing That Works

An excellent primer on technology's role in company image-keeping. -- Entrepreneur, February 1999

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9780814471524: Public Relations on the Net: Winning Strategies to Inform, & Influence the Media, the Investment Community, the Government, the Public, & More

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