Items related to Mass Communication Research Methods
Synopsis
Mass Communication Research Methods provides a systematic and comprehensive introduction to the key research methods and approaches used in the study of mass communication and media. Originating from the internationally renowned Leicester Centre for Mass Communication Research, this book offers an indispensable guide for students in a wide range of courses, including communications, media and cultural studies, and other social science disciplines that offer students the opportunity to research mass communication and media issues.
Beginning with a clear and cogent discussion of the principles behind good research, including the key question of how to select the right methods for individual research questions, the authors go on to explore in a thorough and systematic fashion a range of different methods and approaches. From the study of media organizations and the practices of media professionals to media content, representations, and audiences, the development and application of each method is described in depth and the steps involved clearly outlined. Examples of research instruments are given where appropriate, and in each case references for further reading are provided.
Mass Communication Research Methods is the definitive companion, reference, and source for everyone involved in mass communication research.
"synopsis" may belong to another edition of this title.
About the Author
Anders Hansen is with the Centre for Mass Communication Research at the University of Leicester in England.
Review
Are they needed? To be sure. The Darwinian industry, industrious though it is, has failed to provide texts of more than a handful of Darwin's books. If you want to know what Darwin said about barnacles (still an essential reference to cirripedists, apart from any historical importance) you are forced to search shelves, or wait while someone does it for you; some have been in print for a century; various reprints have appeared and since vanished."
-Eric Korn, "Times Literary Supplement"
"About this title" may belong to another edition of this title.
- PublisherNYU Press
- Publication date1998
- ISBN 10 081473572X
- ISBN 13 9780814735725
- BindingPaperback
- Edition number1
- Number of pages468
- Rating
Buy New
Learn more about this copy
US$ 37.73
Shipping:
FREE
Within U.S.A.
Other Popular Editions of the Same Title
Top Search Results from the AbeBooks Marketplace
Stock Image
Mass Communication Research Methods
Published by
New York University Press, 1998
ISBN 10: 081473572X
ISBN 13: 9780814735725
Used
Paperback
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9. Seller Inventory # G081473572XI4N00
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: GF Books, Inc., Hawthorne, CA, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.99. Seller Inventory # 081473572X-2-3
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.99. Seller Inventory # bk081473572Xxvz189zvxacp
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.99. Seller Inventory # 353-081473572X-vrg
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Published by
New York University Press, 1998
ISBN 10: 081473572X
ISBN 13: 9780814735725
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 41013396-20
Quantity: 2 available
Stock Image
Mass Communication Research Methods
Published by
New York University Press, 1998
ISBN 10: 081473572X
ISBN 13: 9780814735725
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Seller Inventory # 9831921
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.99. Seller Inventory # 353-081473572X-lkn
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Books Unplugged, Amherst, NY, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Buy with confidence! Book is in new, never-used condition 0.99. Seller Inventory # bk081473572Xxvz189zvxnew
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.99. Seller Inventory # 353-081473572X-gdd
Quantity: 1 available
Stock Image
Mass Communication Research Methods
Seller: Book Deals, Tucson, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. New! This book is in the same immaculate condition as when it was published 0.99. Seller Inventory # 353-081473572X-new
Quantity: 1 available