The Future of Brands: Twenty-five Visions

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9780814737668: The Future of Brands: Twenty-five Visions
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In a world of increasing information overload, brands offer us the means to both simplify and enrich our lives. So, as society becomes ever more complex, what will the world's greatest brands of tomorrow be? What are the issues facing today's greatest brands as they enter the 21st century? And from what unexpected quarters will successful new brands emerge?

The Future of Brands offers the insights of twenty-five international opinion-formers on these questions and more. From the guardians of some of the greatest brands of today, including BMW, Reebok, Procter & Gamble, Samsung and The Body Shop, to commentators as diverse as Deepak Chopra and Spike Lee, the contributors paint a compelling picture of the role of brands over the next twenty-five years and the factors crucial to their success.

Lavishly illustrated, The Future of Brands is essential reading for anyone interested in the future of brands and branding.

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About the Author:

RITA CLIFTON is the head of Interbrand London.

Review:

"An eye-opening history about how fatness obtained its stigma in the US. Provocative and illuminating, Farrell unearths fat's associations with whiteness, citizenship, feminism, and civilization. "Fat Shame" will interest scholars of the history and sociology of body politics and those involved in projects of the self, as well as readers who can't help but wonder, 'When did we start hating fatness? And why?' Farrell has penned a new classic." -Kathleen LeBesco, author of "Revolting Bodies? The Struggle to Redefine Fat Identity"

"In this bold and powerful book, Amy Farrell uncovers the history, meanings, and consequences of fat stigma. With passion, insight, and eloquence, she condemns the many institutions that denigrate fat people, from the medical establishment and diet industry to the popular culture. "Fat Shame" challenges Americans of all sizes to accept each other without judgment." -Elaine Tyler May, author of "America and the Pill: A History of Promise, Peril and Liberation"; and "Homeward B

"Farrell's explorations of fat primitivism in mainstream and feminist cultures are invaluable to understanding the contemporary stigmatization of fat that has become nearly ubiquitous in America today...a soon-to-be classic text in the field of Fat Studies." -Deborah McPhail, Teachers College Record

"As part of an actual campaign against weightism, as opposed to Colbert's satirical one, "Fat Shame "allows us to see how discrimination against fat people became a central feature of American life. Armed with this history, we can better imagine a day when the declaration Farrell made on The Colbert Report-"I like the word 'fat'"-won't be greeted with laughter." -"Bitch" Magazine,

"In this groundbreaking and fascinating text, Farrell repositions the fat body within a political framework...a must-read for feminists, body theorists, and anyone interested in understanding our cultural obsession with fat" -Amanda Cosco, Women's Post

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