The World's Greatest Brands

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9780814747018: The World's Greatest Brands
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We all know a successful brand when we see one. But why do some succeed when others fail? From Coca-Cola to Microsoft, from Ben and Jerry's to Reebok, The World's Greatest Brands looks at the histories of successful brands, ranking them by achievement and focusing on their individual recipes for success.

Opening with a discussion of the way branding works, the latest trends in branding, and the tenets of successful branding, The World's Greatest Brands provides a table of the world's greatest brands, with an analysis of the success of brands in a number of different product categories, regions, and sectors.

Including hundreds of glossy color photographs, this book will be instrumental to anyone interested in brands and how they can be created, sustained, and strengthened.

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About the Author:

Nick Kochan is a business and management journalist who has written for a number of magazines and newspapers, including The Economist, Marketing Magazine, and The Financial Times.

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Nicholas Kochan, Interbrand Firm
Published by NYU Press (1997)
ISBN 10: 0814747019 ISBN 13: 9780814747018
New Hardcover Quantity Available: 1

Book Description NYU Press, 1997. Hardcover. Condition: New. Seller Inventory # DADAX0814747019

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