Corporate Purpose: Why it Matters more than Strategy (Transnational Business and Corporate Culture)

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9780815333746: Corporate Purpose: Why it Matters more than Strategy (Transnational Business and Corporate Culture)
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Toyota's spectacular performance in the competitive and mature auto industry has been attributed to many factors. This research suggests that although all these measures contributed to the outstanding performances of Toyota over the decades, the real driver of Toyota's decisions and actions is Toyota's purpose.

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Shankar Basu
Published by Routledge (1999)
ISBN 10: 0815333749 ISBN 13: 9780815333746
New Hardcover Quantity Available: 1
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Irish Booksellers
(Portland, ME, U.S.A.)
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Book Description Routledge, 1999. Condition: New. book. Seller Inventory # M0815333749

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