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The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book) - Softcover

 
9780816674527: The Interface: IBM and the Transformation of Corporate Design, 1945–1976 (A Quadrant Book)
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"

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interface—remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.

IBM’s program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the “invention” of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design—information and management theory, cybernetics, ergonomics, computer science—became integral aspects of design.

As the first critical history of the industrial design of the computer, of Eliot Noyes’s career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America—and an invaluable perspective on the computer and corporate cultures of today.

"

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About the Author:

John Harwood is associate professor of architecture in the John H. Daniels Faculty of Architecture, Landscape, and Design at the University of Toronto.

Review:
"

In this fascinating book, John Harwood shows clearly and convincingly how architects and industrial design consultants calculatedly worked with IBM to shape the public image of the corporation and its products. The Interface is eye-opening.
—Henry Petroski, Duke University, author of The Pencil and The Essential Engineer

"

"

This is not only a brilliant but a necessary book: design is the future of computing; the IBM design team run by Eliot Noyes was the most important in commercial history, and helped shape not only the industry but the modern world. The book almost couldn’t help being brilliant, given the extraordinary richness and depth of the design team Noyes assembled—a richness never equaled in design history—with Saarinen and Roche, Paul Rand and the Eames Studio plus Noyes himself contributing everything from architecture and graphics to industrial and machine design, films and museum exhibits. Anyone who cares about modern computing, modern design or the future of technology needs this book.
—David Gelernter, Yale University

"

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  • PublisherUniv Of Minnesota Press
  • Publication date2016
  • ISBN 10 0816674523
  • ISBN 13 9780816674527
  • BindingPaperback
  • Number of pages288
  • Rating

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Book Description Paperback. Condition: new. Paperback. In 1956, IBM tappedthe industrial designer and architect Eliot F. Noyes to reinvent the company'scorporate image, from stationery and curtains to typewriters and computers tolaboratory and administration buildings. IBM would go on to assemble a cast ofleading figures in American design, including Charles Eames, Paul Rand, GeorgeNelson, and Edgar Kaufmann Jr., who transformed the relationships betweendesign, computer science, and corporate culture. The Interface is the firstcritical history of the industrial design of the computer and an invaluableperspective on the computer and corporate cultures of today. In 1956, IBM tapped the industrial designer and architect Eliot F. Noyes to reinvent the company's corporate image, from stationery and curtains to typewriters and computers to laboratory and administration buildings. IBM would go on to assemble a cast of leading figures in American design, including Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr., who transformed the relationships between design, computer science, and corporate culture. The Interface is the first critical history of the industrial design of the computer and an invaluable perspective on the computer and corporate cultures of today. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780816674527

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