Synopsis
Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. It illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This book provides scholars and practitioners with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
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About the Author
The Authors: Katherine Toland Frith is currently Associate Professor in the School of Communication and Information at Nanyang Technological University in Singapore. She has edited two books, Advertising in Asia: Communication, Culture and Consumption (1996) and Undressing the Ad: Reading Culture in Advertising (Peter Lang, 1998).
Barbara Mueller has been Head of the Advertising Sequence at San Diego State University since 1987. She has lectured in a number of European countries, and is the author of International Advertising: Communicating Across Cultures (1996) and numerous scholarly articles.
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Advertising and Societies: Global Issues
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Advertising and Societies : Global Issues
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Softcover. Condition: Very Good. Edition Unstated. Text appears to have writing and highlighting. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Sharpie markings on spine and cover. Size: 23 cm. 305 pp. Multiple copies available this title. Quantity Available: 9. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0820462071. ISBN/EAN: 9780820462073. Dewey Code: 659.1/042 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561002114. Seller Inventory # 1561002114
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Advertising and Societies : Global Issues
Seller: a2zbooks, Burgin, KY, U.S.A.
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Softcover. Condition: Very Good. Edition Unstated. Appears to have clean text. Has minor shelf and corner wear. Binding is in very good condition. Has stickers on spine and back cover. Size: 23 cm. 305 pp. Multiple copies available this title. Quantity Available: 8. Shipped Weight: Under 1 kilo. Category: Education; Advertising; ISBN: 0820462071. ISBN/EAN: 9780820462073. Dewey Code: 659.1/042 21. Pictures of this item not already displayed here available upon request. Inventory No: 1561002108. Seller Inventory # 1561002108
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Advertising and Societies: Global Issues- Second Printing (Digital Formations, Vol. 14)
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Peter Lang Inc., International Academic Publishers, 2006
ISBN 10: 0820462071
ISBN 13: 9780820462073
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Paperback. Condition: New. Seller Inventory # Abebooks233117