Recentering Globalization: Popular Culture and Japanese Transnationalism

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9780822328919: Recentering Globalization: Popular Culture and Japanese Transnationalism

Globalization is usually thought of as the worldwide spread of Western—particularly American—popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokémon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation—the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan’s cultural power in light of decentering globalization processes and demonstrates how Japan’s extensive cultural interactions with the other parts of Asia complicate its sense of being "in but above" or "similar but superior to" the region.

Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan’s "localizing" strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how "Asian" popular culture (especially Hong Kong’s) is received in Japan.

Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies.

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From the Publisher:

"Koichi Iwabuchi has given us a uniquely fascinating and empirically rich study of cultural globalization—Japanese style—as it evolved in the last two decades of the twentieth century. Eye-opening and insightful, this is an immensely readable book, adding considerably to the growing stock of non-western voices and perspectives in transnational cultural studies."—Ien Ang, author of On Not Speaking Chinese: Living between Asia and the West

About the Author:

Koichi Iwabuchi is Professor of Media and Cultural Studies at Waseda University in Tokyo. For many years he was a reporter and producer for Nippon Television Network Corporation (ntv).

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Book Description Duke University Press, United States, 2002. Paperback. Book Condition: New. Language: English . Brand New Book. Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation-the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan s cultural power in light of decentering globalization processes and demonstrates how Japan s extensive cultural interactions with the other parts of Asia complicate its sense of being in but above or similar but superior to the region.Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan s localizing strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how Asian popular culture (especially Hong Kong s) is received in Japan.Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Bookseller Inventory # AAZ9780822328919

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Book Description Duke University Press, United States, 2002. Paperback. Book Condition: New. Language: English . Brand New Book. Globalization is usually thought of as the worldwide spread of Western-particularly American-popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. Pokemon, anime, pop music, television dramas such as Tokyo Love Story and Long Vacation-the export of Japanese media and culture is big business. In Recentering Globalization, Koichi Iwabuchi explores how Japanese popular culture circulates in Asia. He situates the rise of Japan s cultural power in light of decentering globalization processes and demonstrates how Japan s extensive cultural interactions with the other parts of Asia complicate its sense of being in but above or similar but superior to the region.Iwabuchi has conducted extensive interviews with producers, promoters, and consumers of popular culture in Japan and East Asia. Drawing upon this research, he analyzes Japan s localizing strategy of repackaging Western pop culture for Asian consumption and the ways Japanese popular culture arouses regional cultural resonances. He considers how transnational cultural flows are experienced differently in various geographic areas by looking at bilateral cultural flows in East Asia. He shows how Japanese popular music and television dramas are promoted and understood in Taiwan, Hong Kong, and Singapore, and how Asian popular culture (especially Hong Kong s) is received in Japan.Rich in empirical detail and theoretical insight, Recentering Globalization is a significant contribution to thinking about cultural globalization and transnationalism, particularly in the context of East Asian cultural studies. Bookseller Inventory # AAJ9780822328919

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Book Description Duke University Press, 2002. Book Condition: New. Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. This title explores how Japanese popular culture circulates in Asia. Num Pages: 288 pages, 7 illustrations. BIC Classification: 1FPJ; JFCA; JFFS. Category: (P) Professional & Vocational. Dimension: 228 x 156 x 20. Weight in Grams: 464. . 2002. Paperback. . . . . . Bookseller Inventory # V9780822328919

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Book Description Duke University Press. Book Condition: New. Globalization is usually thought of as the worldwide spread of Western - particularly American - popular culture. Yet if one nation stands out in the dissemination of pop culture in East and Southeast Asia, it is Japan. This title explores how Japanese popular culture circulates in Asia. Num Pages: 288 pages, 7 illustrations. BIC Classification: 1FPJ; JFCA; JFFS. Category: (P) Professional & Vocational. Dimension: 228 x 156 x 20. Weight in Grams: 464. . 2002. Paperback. . . . . Books ship from the US and Ireland. Bookseller Inventory # V9780822328919

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