Screen Traffic: Movies, Multiplexes, and Global Culture

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9780822331636: Screen Traffic: Movies, Multiplexes, and Global Culture

In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.

Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the “felt internationalism” of our global era.

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From the Publisher:

"We need a book about global audiences that is smart about theory and chockful of facts. Charles R. Acland has delivered one, an incisive blend of cultural and cinema studies. Buy it, set it, plunder it!"—Toby Miller, coauthor of Global Hollywood

From the Back Cover:

"Drawing upon economic data, promotional material, fandom, and the trade press, Charles R. Acland takes his study of contemporary cinema culture into the busy intersection of debates about post-national and post-cinematic audiences. Acland assesses the cross-marketed media landscape--megaplexes, television, videotapes, DVDs, fast-food, music, and the web--and deftly maps the global consequences of traffic across these new forms of mobilized visuality."--Anne Friedberg, University of Southern California

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Charles R. Acland
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Book Description Duke University Press, United States, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure.Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing. He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the felt internationalism of our global era. Bookseller Inventory # AAJ9780822331636

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Charles R. Acland
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Book Description Duke University Press, United States, 2003. Paperback. Book Condition: New. Language: English . Brand New Book. In Screen Traffic, Charles R. Acland examines how, since the mid-1980s, the U.S. commercial movie business has altered conceptions of moviegoing both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from international audiences and from the ancillary markets of television, videotape, DVD, and pay-per-view, have cultivated an understanding of their commodities as mutating global products. Consequently, the cultural practice of moviegoing has changed significantly, as has the place of the cinema in relation to other sites of leisure. Integrating film and cultural theory with close analysis of promotional materials, entertainment news, trade publications, and economic reports, Acland presents an array of evidence for the new understanding of movies and moviegoing that has developed within popular culture and the entertainment industry. In particular, he dissects a key development: the rise of the megaplex, characterized by large auditoriums, plentiful screens, and consumer activities other than film viewing.He traces its genesis from the re-entry of studios into the movie exhibition business in 1986 through 1998, when reports of the economic destabilization of exhibition began to surface, just as the rise of so-called e-cinema signaled another wave of change. Documenting the current tendency toward an accelerated cinema culture, one that appears to arrive simultaneously for everyone, everywhere, Screen Traffic unearths and critiques the corporate and cultural forces contributing to the felt internationalism of our global era. Bookseller Inventory # AAJ9780822331636

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Book Description Duke University Press. Paperback. Book Condition: new. BRAND NEW, Screen Traffic: Movies, Multiplexes and Global Culture, Charles R. Acland, In Screen Traffic Charles R. Acland looks at how the commercial movie industry has altered conceptions of movie going both within the industry and among audiences. He shows how studios, in their increasing reliance on revenues from audiences around the world, have cultivated a global understanding of their products over the past fifteen to twenty years. In doing so, Acland argues, they have significantly changed the cultural practice of movie going. He explores this transformation by investigating the generation and dissemination of knowledge about studio movies. Integrating film and cultural theory with promotional materials, entertainment news, trade publications, and economic commentary, Acland examines an array of sites where a new understanding of movies and movie going has developed within popular culture and the entertainment industry. One way a diverse audience is united, he contends, is through a growing Hollywood "insiderism," which conveys to the public not only news about stars and features, but also industry financial information, most notably the box office "numbers." Another key site shaping contemporary movie going, he argues, is the modern megaplex. Acland traces the history of the megaplex - characterized by its large auditoriums, large number of screens, and the activities it sold in addition to film spectatorship - from its genesis in the re-entry of studios into the movie exhibition business in 1986 through to 1998, when reports of the economic "failure" of the multiplex began to surface - just as the rise of digital technologies seemed to signal another wave of change in the movie industry. Bookseller Inventory # B9780822331636

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