Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture.
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Grade 8 Up-Beginning with the handbills and posters circulated in Europe to lure settlers to the New World, Mierau traces the development of advertising throughout our country's history. She demonstrates how evolving technology-radio, TV, and the Internet-has changed this field and how it, in turn, has influenced our culture. The issue of ethics in advertising is briefly addressed-its level of honesty, whether or not it promotes mindless consumerism, etc.-but that is not the primary focus of the book. The many specific examples the author provides and the plentiful black-and-white photographs and reproductions will help to hold the interest of students. A readable, engaging resource for reports that will also appeal to general readers.
William C. Schadt, Glacier Park Middle School, Maple Valley, WA
Copyright 2000 Reed Business Information, Inc.
Mierau surveys the history of American advertising, beginning with "the world's first large-scale advertising campaign," designed to lure Europeans to settle in colonial America. From Ben Franklin's newspaper ads for his "Pennsylvania fireplace" to P. T. Barnum's flamboyant promotional campaigns, from the Sears catalogue to television commercials featuring the Jolly Green Giant, the story is more colorful than one might imagine. Turning the subject around on itself, the chapter on the Internet includes an ad for this book. Black-and-white reproductions of period advertisements appear throughout the book. An entertaining and informative introduction to a subject that students would do well to understand, if only in self defense. Carolyn Phelan
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Book Description Lerner Publishing Group, 2000. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110822517426