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Using questionnaires, case studies, and problem-solving exercises, Robert C. Solomon shows corporations, employees, and students of business how to explore their own ethical principles and integrity. He illustrates how a workable ethical program can save a company when disaster strikes, as in the case of Johnson & Johnson's handling of the Tylenol poisonings, and how the lack of one can ensure the death of a good reputation, as in the case of Nestle's slow response to the protest they met with they began marketing baby formula in third-world countries. Originally published as It's Good Business, this book has been extensively revised and updated to address ethical issues of the 1990s. The new edition includes new or expanded chapters on quality management, the customer, America and Japan, the environment, sexual harassment, and the glass ceiling for women and minorities.
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Book Description Rowman & Littlefield Pub Inc, 1994. Paperback. Condition: New. Seller Inventory # SONG0822630303