Creating America: George Horace Lorimer and The Saturday Evening Post

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9780822954385: Creating America: George Horace Lorimer and The Saturday Evening Post

Before movies, radio, and television challenged the hegemony of the printed word, the Saturday Evening Post was the preeminent vehicle of mass culture in the United States.  And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer.  Cohn shows how Lorimer made the Post into a uniquely powerful magazine that both celebrated and helped form the values of the time.

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About the Author:

Jan Cohn was G. Keith Funston Professor of American Literature and American Studies at Trinity College and the author of four other books, including Creating America (1989).

From Library Journal:

This is a social history of the effects on the American mind of the Saturday Evening Post from 1899 to 1936. Cohn uses an analysis of the stories, articles, illustrations, and advertising, along with other archival details, to tell how the Post helped fashion the American "mass society." He focuses on second guessing the long-term editor, George Horace Lorimer. Lorimer was the Post . His message extolling a conservative, self-reliant common sense reached one out of nine Americans in the Post ' s unrivaled, almost quarter-century, dominance. He even forced manufacturers into standardizing their products to create the concept of national advertising in the Post . Essential reading for cultural historians. A biography of a magazine by looking at its editor.
- Abraham Z. Bass, Northern Illinois Univ., DeKalb
Copyright 1989 Reed Business Information, Inc.

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Book Description University of Pittsburgh Press, United States, 1990. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. Before movies, radio and television challenged the hegemony of the printed word, The Saturday Evening Post was the pre-eminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine with a peak circulation of almost three million copies a week was seen as the expression of its editor, George Horace Lorimer. In this work, Cohn shows how Lorimer made the Post into a powerful magazine that both celebrated and helped to form the values of its time. Mixing quotes with commentary, he outlines the growth of the magazine through the mid-1930s and the ways its evolution fitted - and did not fit - into prevailing cultural and political values. Bookseller Inventory # AAN9780822954385

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Book Description University of Pittsburgh Press, United States, 1990. Paperback. Book Condition: New. New edition. Language: English . Brand New Book. Before movies, radio and television challenged the hegemony of the printed word, The Saturday Evening Post was the pre-eminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine with a peak circulation of almost three million copies a week was seen as the expression of its editor, George Horace Lorimer. In this work, Cohn shows how Lorimer made the Post into a powerful magazine that both celebrated and helped to form the values of its time. Mixing quotes with commentary, he outlines the growth of the magazine through the mid-1930s and the ways its evolution fitted - and did not fit - into prevailing cultural and political values. Bookseller Inventory # AAN9780822954385

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