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Synopsis
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
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About the Author
Prof. Robert G. Picard is Director of Research at the Reuters Institute at the University of Oxford, the author and editor of 25 books, and editor of the Journal of Media Business Studies.
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The Economics and Financing of Media Companies: Second Edition
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Fordham University Press, 2011
ISBN 10: 0823232573
ISBN 13: 9780823232574
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The Economics and Financing of Media Companies : Second Edition
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ISBN 10: 0823232573
ISBN 13: 9780823232574
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The Economics and Financing of Media Companies (2nd Edn)
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ISBN 10: 0823232573
ISBN 13: 9780823232574
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The Economics and Financing of Media Companies (2nd Edn)
Published by
Fordham University Press, 2011
ISBN 10: 0823232573
ISBN 13: 9780823232574
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Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780823232574. Seller Inventory # 4341333
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The Economics and Financing of Media Companies
Published by
Fordham University Press, 2011
ISBN 10: 0823232573
ISBN 13: 9780823232574
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780823232574. Seller Inventory # 3957234
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The Economics and Financing of Media Companies
Published by
Fordham University Press, 2011
ISBN 10: 0823232573
ISBN 13: 9780823232574
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780823232574. Seller Inventory # 3957233
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Economics and Financing of Media Companies
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Economics and Financing of Media Companies
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ISBN 13: 9780823232574
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The Economics and Financing of Media Companies
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ISBN 10: 0823232573
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Paperback. Condition: New. In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today. Seller Inventory # LU-9780823232574