Women, Media, and Consumption in Japan (ConsumAsiaN)

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9780824817763: Women, Media, and Consumption in Japan (ConsumAsiaN)
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The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends.

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The first book of its kind to examine images of women in Japanese consumerism, Women, Media and Consumption in Japan explores a variety of media targeted at women - in particular magazines, but also television, popular literature and consumer trends. Written by anthropologists, sociologists and literary scholars who draw on and analyse Japanese marketing materials, the essays in this book cover visual and print media for middle-aged women, housewives, and single women in their 20s, as well as the vast market for those in their teens. From Oshin to Yoshimoto Banana and other media heroines popular all over the world, Japanese women finally stop 'hiding in the light'.

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Other Popular Editions of the Same Title

9780824817756: Women, Media, and Consumption in Japan (ConsumAsiaN)

Featured Edition

ISBN 10:  0824817753 ISBN 13:  9780824817756
Publisher: University of Hawaii Press, 1995
Hardcover

9780700703296: Women Media Consump Japan (ConsumAsiaN)

Routledge, 1995
Hardcover

9780700703302: Women, Media and Consumption in Japan (ConsumAsian Series)

Routledge, 1995
Softcover

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Book Description University of Hawai'i Press, United States, 1996. Paperback. Condition: New. Language: English. Brand new Book. The first book of its kind to examine images of women in Japanese consumerism, Women, Media, and Consumption in Japan explores a variety of media targeted at womenin particular magazines, but also television, popular literature, and consumer trends. Seller Inventory # TNP9780824817763

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