The Book Publisher's Handbook: The Seven Keys to Publishing Success With Six Case Studies

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9780825305450: The Book Publisher's Handbook: The Seven Keys to Publishing Success With Six Case Studies

Are you ready to be a publisher? Do you have all the keys? Now that you have made the decision to become a publisher, you must take the reins. You are the maestro, the coach, and the head cheerleader. To understand your new role, it is essential that you understand each key, each step of the process.No publisher should be without this highly readable, nuts-and-bolts guide to the ins and outs of book publishing. The Midpoint team has more than a century of combined book publishing experience, which will prove invaluable to all publishers, from seasoned professionals to those new to the game. The book concisely discusses the editorial process, design, printing, pricing, sales and distribution, marketing and publicity. It also includes success stories from authors, publishers, and others in the industry who relate the strategies that helped them rocket their books to bestseller status.After you have learned the elements of your trade, you will be prepared to take on the turbulent and challenging world of book publishing.

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From the Publisher:

"If you are just starting out as an author or self-publisher, The Book Publisher's Handbook will not only save you money, it will help you make money. Eric Kampmann has credibility because he is on the front line selling books every day."
-Brian Jud, Author, Job Search 101

"Kampmann's wealth of knowledge provides the reader with everything they need to know about the confusing world of publishing. This book is worth a fortune to anyone seriously interested in the subject."
-Michael Fragnito, Vice President, Editorial Director, Sterling Publishing

"This book is full of invaluable sales and marketing insights that will help you compete in a tough marketplace. Eric Kampmann speaks from over 30 years of credible, hands-on experience not only as a sales director, but as one of the people truly responsible for originating and implementing the concept and reality of Master Distributors. Not many people can claim that distinction."
-Tom Woll, President, Cross River Publishing Consultants, Inc.; Author, Publishing for Profit: Successful Bottom-Line Management for Book Publishers

"This step-by-step guide will teach you everything you need to know about being a publisher. Novices and industry veterans alike will take away something valuable from this thorough, easy-to-read book."
-Rick Frishman, President, Planned Television Arts; Author, Author 101 series

About the Author:

Kampmann is also the author of Tree of Life and The Book Publisher's Handbook. He received an undergraduate degree from Brown University and a graduate degree in English at Stony Brook. Kampmann has worked in book publishing since 1970, and has taught at several universities, including Harvard, Columbia, New York University, and Hofstra. He has also led many Bible studies.



Eric Kampmann has worked in book publishing since 1970 at Viking, St. Martin's, then Simon & Schuster. He has worked with independent publishers since 1981. Eric is currently the President of Midpoint Trade Books, a sales and distribution company for independent publishers which he co-founded in 1996. Eric has also taught book publishing courses at Harvard, Columbia, Hofstra, and NYU.

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Book Description Beaufort Books, United States, 2007. Paperback. Book Condition: New. 211 x 140 mm. Language: English . Brand New Book. Are you ready to be a publisher? Do you have all the keys? Now that you have made the decision to become a publisher, you must take the reins. You are the maestro, the coach, and the head cheerleader. To understand your new role, it is essential that you understand each key, each step of the process.No publisher should be without this highly readable, nuts-and-bolts guide to the ins and outs of book publishing. The Midpoint team has more than a century of combined book publishing experience, which will prove invaluable to all publishers, from seasoned professionals to those new to the game. The book concisely discusses the editorial process, design, printing, pricing, sales and distribution, marketing and publicity. It also includes success stories from authors, publishers, and others in the industry who relate the strategies that helped them rocket their books to bestseller status.After you have learned the elements of your trade, you will be prepared to take on the turbulent and challenging world of book publishing. Bookseller Inventory # AAG9780825305450

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