Slinging the Bull in Korea: An Adventure in Psychological Warfare - Hardcover

Campbell, John Martin

Hardcover

ISBN 10: 0826348769 ISBN 13: 9780826348760

Publisher: University of New Mexico Press, 2010

Synopsis

In the fall of 1951 a sign was posted beside a U.S. Air Force squadron headquarters: "El toro es mas fuerte que la bala" (The bull is mightier than the bullet). The sign testified to the recent creation of ARCS (Air Resupply and Communications Service), an Air Force enterprise in psychological warfare prompted by North Korea's invasion of South Korea the previous year. One of ARCS' critical duties was the creation and delivery of military propaganda to the enemy, and the author of this book, then an Air Force lieutenant, became an expert in the production and distribution of propaganda via leaflets.

Campbell's time in Korea became an extended adventure in applied psychology. Among the many useful features of this rare Korean War memoir are Campbell's insights into the philosophies of Communist and democratic countries that would shape each other throughout the Cold War as the superpowers struggled for the hearts and minds of countries in Asia, Africa, and Latin America. The psy-ops struggles to manipulate America's adversaries set the stage for forty years of subtle and not-so-subtle attempts to sway the enemy by nonlethal means.

About this title

About the Author

John Martin Campbell is research professor of anthropology at the University of New Mexico. He is also the author of Magnificent Failure: A Portrait of the Western Homestead Era.

From the Back Cover

The author's adventures in creating military propaganda foreshadow forty years of U.S. efforts to manipulate it's adversaries and sway public opinion.

Edition details

• Publisher: University of New Mexico Press
• Publication date: 2010
• Language: English
• ISBN 10: 0826348769
• ISBN 13: 9780826348760
• Binding: Hardcover
• Number of pages: 192