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The authors begin by offering a concise account of the changing nature of tourism and its impacts, and then proceed to explain aspects of planning and marketing that are designed to get the best out of tourism without destroying the destination. Key elements of the book include: organization and development objectives; aspects of supply and demand; marketing; customer care; and monitoring and evaluation.
Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing.
Individual planners, marketers and decision-makers in both the public and private sectors will find the book straight-forward, addressing key issues in tourism destination development. It is also a valuable text for students of tourism planning and marketing.
"synopsis" may belong to another edition of this title.
About the Author:
Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.
Review:
What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants
"About this title" may belong to another edition of this title.
- PublisherUNKNO
- Publication date2000
- ISBN 10 0826453376
- ISBN 13 9780826453372
- BindingPaperback
- Number of pages232
- Rating
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Book Description Paperback. Condition: Very Good. The Tourism Development Handbook This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780826453372
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Book Description Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780826453372
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The Tourism Development Handbook
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Bloomsbury Publishing Plc
(2000)
ISBN 10: 0826453376
ISBN 13: 9780826453372
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