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Book by Stokes, David
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1. What is Marketing 2. The Marketing Context 3. Customers and competitors 4. Buyer behaviour 5. Marketing research 6. Marketing strategy 7. Products: characteristics and strategies 8. Pricing: influences, strategies and methods 9. Promotions I: marketing communications 10. Promotions II: impersonal marketing communications 11. Place: marketing channels 12. Marketing decisions and planning
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- PublisherThomson Learning
- Publication date2002
- ISBN 10 0826458580
- ISBN 13 9780826458582
- BindingHardcover
- Number of pages376
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Marketing
Published by
Thomson Learning
(2002)
ISBN 10: 0826458580
ISBN 13: 9780826458582
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