Sales and Service for the Wine Professional

4.11 avg rating
( 19 ratings by Goodreads )
 
9780826465825: Sales and Service for the Wine Professional
View all copies of this ISBN edition:
 
 

Providing in-depth coverage of the wine industry and comprehensive self-assessment material, Sales and Service for the Wine Professional is an indispensable one-stop resource for sommeliers, hospitality managers, food and beverage managers, trainers and students. With detailed treatment of recently emerged regions and a continued emphasis on the importance of service, this new, fully international edition offers ideal support for students and trainees on higher educational, vocational and professional courses.

"synopsis" may belong to another edition of this title.

About the Author:

Brian is a Master Sommelier, Fellow of the Hospitality Institute, Licentiate and Honorary Member of City & Guilds of London Institutes, and an Honorary Member of the Academy of Food Wine Service. In 1972 he passed the prestigious Master Sommelier Diploma and was a founder member of the Court of Master Sommeliers World-wide, established in 1977. He has been Chief examiner since 1990 and Chief executive since 1998. Sometime Chief examiner for the C&GLI and the HCIMA Food and Beverage programs, he was a UK Government Inspector for Colleges and Universities until his retirement as Head of the Hospitality Management Degree programs, University of Plymouth, UK. He was Cellar Master for The Lord Clifford of Chudleigh for a number of years. In 2005 he was awarded the 3rd Annual 'Ho'okele' Award for Lifetime Achievement at the Kapalua Wine and Food Festival Maui Hawaii. He has had extensive experience in the Hospitality Industry in both practical and consultative capacities. He has visited nearly all the major wine areas of the world where he has obtained the majority of his wine knowledge first-hand from winemakers. Brian is an international wine judge and has judged at a number of International Sommelier and Food Service competitions.

Review:

"If a restaurant, bar, or hotel was limited to one written reference source on alcoholic beverages, this book would be an excellent choice. Containing far more than a thorough and concise summarization of wine, this text also offers valuable information on every aspect of serving alcohol, including stocking and preparation, sales techniques, cleanup, and safety. The interests of both customers (good service) and business owners (high, sustained sales) are considered, with instructions on such important yet underaddressed subjects as teamwork, customers' complaint and drunken patrons. Whether it's how to maintain a bar, the specific honey in Drambuie, the names of Chablis' vineyards, or fire procedures, this accessible text has the answer. It is hard to imagine a book that is more helpful for alcoholic beverage sales or more encouraging regarding professionalism in food and beverage service."

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781844800537: Sales and Service for the Wine Professional

Featured Edition

ISBN 10: 1844800539 ISBN 13: 9781844800537
Publisher: Cengage Learning Business Press, 2003
Softcover

Top Search Results from the AbeBooks Marketplace

Stock Image

1.

Julyan, Brian
Published by Cengage Learning Business Press
ISBN 10: 082646582X ISBN 13: 9780826465825
New Quantity Available: 1
Seller:
RushLtd
(Denver, CO, U.S.A.)

Book Description Cengage Learning Business Press. Condition: new. Seller Inventory # think082646582X

More information about this seller | Contact this seller

Buy New
US$ 79.63
Convert currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, rates & speeds