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This comprehensive text covers principles, theories and applications surrounding advertising and graphic design. The in-depth step-by-step approach covers everything, from the basics of type and layout to diverse applications such as logos and packaging, builds a complete overview of what the reader needs to know to successfully execute design projects. Valuable skill such as how to critique and assess designs are taught, as well as a wealth of samples of master and contemporary designers make this an excellent reference. The exercises and projects offered have been tested in classrooms over the years and yield excellent portfolio pieces. Tips from designers and art directors' comments about artists' work give the reader a valuable perspective on professional applications of design.
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Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).
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Book Description Delmar Cengage Learning, 1996. Paperback. Condition: New. book. Seller Inventory # M0827363524
Book Description Delmar Cengage Learning, 1996. Paperback. Condition: New. 1. Seller Inventory # DADAX0827363524