With a thorough approach, this book walks the reader through each variable and how to apply them to the print estimate. Estimating paper, ink, electronic prepress, outsourcing, sheetfed, web as well as computer management systems are all covered in detail. Marketing, selling and pricing for profitability as well as information resources are vital topics to today s printing estimator. Examples are used throughout to illustrate the methods discussed. Issues such as hardware, software, cost estimating systems, time standards and budgeted hour cost rates are approached as current and necessary tools for an up-to-date approach to print estimating. This book offers a complete and comprehensive approach as both an educational tool and a valuable reference source...
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Philip Ruggles is a professor at California Polytechnic State University in San Luis Obispo.
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Book Description Cengage Learning, 1996. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110827364393
Book Description Cengage Learning, 1996. Hardcover. Book Condition: New. Brand New!. Bookseller Inventory # VIB0827364393
Book Description Book Condition: New. New. Bookseller Inventory # S-0827364393